Showing 71 - 80 of 72,376
Persistent link: https://www.econbiz.de/10010490840
Persistent link: https://www.econbiz.de/10014252302
Persistent link: https://www.econbiz.de/10013164091
Persistent link: https://www.econbiz.de/10013207255
Persistent link: https://www.econbiz.de/10013277539
Persistent link: https://www.econbiz.de/10014317643
Persistent link: https://www.econbiz.de/10014302127
Persistent link: https://www.econbiz.de/10014574070
The short-term effect of store-level promotions (weekly flyers, radio and outdoor advertising) on grocery store choice is investigated. We estimate household-level multinomial logit (MNL) models of store choice on panel data, using promotional variables, loyalty, and moderating variables. The...
Persistent link: https://www.econbiz.de/10010706504
Cette recherche se donne pour objectif de présenter les résultats de plusieurs études concernant la fréquentation des points de vente. Les investigations portent sur trois dimensions essentielles pour caractériser la fréquentation d'une grande surface alimentaire : la valeur du client, la...
Persistent link: https://www.econbiz.de/10010707698