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Guest editorial: International market selection and segmentation : perspectives and challenges
Papadopoulos, Nicolas G. (contributor);  … - In: International marketing review 28 (2011) 2, pp. 132-149
Persistent link: https://www.econbiz.de/10009242908
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International market selection and segmentation
Papadopoulos, Nicolas G. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009242915
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International market selection and segmentation
Papadopoulos, Nicolas G. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009242918
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International market selection and segmentation
Papadopoulos, Nicolas G. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009242933
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Testing self-congruity theory in the context of nation brand personality
Rajos-Méndez, José I.; Papadopoulos, Nicolas G.; … - In: The journal of product & brand management 24 (2015) 1, pp. 18-27
Persistent link: https://www.econbiz.de/10010514492
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The US brand personality : a Sino perspective
Rojas-Méndez, José I.; Murphy, Steven A.; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1028-1034
Persistent link: https://www.econbiz.de/10009755366
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Argentine consumers' perceptions of the US brand personality
Rojas-Méndez, José I.; Papadopoulos, Nicolas G. - In: Latin American business review : journal of the … 13 (2012) 4, pp. 329-345
Persistent link: https://www.econbiz.de/10009714822
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From nation to neighbourhood : branding and marketing places
Papadopoulos, Nicolas G.; Hamzaoui-Essoussi, Leila; … - In: The Routledge companion to contemporary brand management, (pp. 458-472). 2016
Persistent link: https://www.econbiz.de/10011515464
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Measuring event planners' perceptions of place image attributes : the case of Greek convention destinations
Papadopoulos, Nicolas G.; Elliot, Statia; Szamosi, Leslie T. - In: Tourism analysis : an interdisciplinary tourism & … 19 (2014) 4, pp. 505-516
Persistent link: https://www.econbiz.de/10010429791
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Place brands and brand-place associations : the role of "place" in international marketing
Papadopoulos, Nicolas G.; El Banna, Alia; Murphy, Steven A. - In: Handbook of research in international marketing, (pp. 88-113). 2011
Persistent link: https://www.econbiz.de/10009385448