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Acculturation and consumer loyalty among immigrants : a cross-national study

Segev, Sigal; Ruvio, Ayalla; Shoham, Aviv; Velan, Dalia - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1579-1599

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A study of the impact of corporate social responsibility and price image on retailer personality and consumers' reactions (satisfaction, trust and loyalty to the retailer)

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Cross-national differences in consumer satisfaction : mobile services in emerging and developed markets

Morgeson, Forrest V., III.; Sharma, Pratyush Nidhi; … - In: Journal of international marketing 23 (2015) 2, pp. 1-24

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Capturing customer's store loyalty through relationship benefits : moderating effect of retail innovation

Channa, Nisar Ahmed; Bhutto, Maqsood Hussain; Bhutto, … - In: European business review 34 (2022) 1, pp. 20-40

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The fringe or national brand manufacturer? : an analysis of private label sourcing strategy

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Effects of confidence and social benefits on consumers' extra-role and in-role behaviors : a social identity and social exchange perspective

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Does "green" brand personality have any impact on consumers' purchase intentions, engagement and loyalty?

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It's all about the brand : place brand credibility, place attachment, and consumer loyalty

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Impact of mobile advertising wearout on consumer irritation, perceived intrusiveness, engagement and loyalty : a partial least squares structural equation modelling analysis

Alwreikat, Ahmad A. M.; Rjoub, Husam - In: South African journal of business management 51 (2020) 1, pp. 1-11

Purpose: Mobile and smart devices provide a platform for firms/brands to communicate directly with past, present, or potential consumers (via online pop-ups, sponsored ads, ads on social media messengers, timelines, and walls, etc.). Intense competition among firms and brands resulted in...

Persistent link: https://www.econbiz.de/10012589628