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Online consumer behavior: Comparing Canadian and Chinese website visitors

Mazaheri, Ebrahim; Richard, Marie-Odile; Laroche, Michel - In: Journal of business research : JBR 64 (2011) 9, pp. 958-966

Persistent link: https://www.econbiz.de/10009133450

What's So Funny? The Use of Humor in Magazine Advertising in the United States, China, and France

Laroche, Michel; Vinhal Nepomuceno, Marcelo; Huang, Liang; … - In: Journal of advertising research 51 (2011) 2, pp. 404-417

Persistent link: https://www.econbiz.de/10009187041

How Culture Matters in Children's Purchase Influence : A Multi-Level Investigation

Laroche, Michel; Yang, Zhiyong; Kim, Chankon; Richard, … - 2013

Children’s purchase influence (CPI) is an important factor in understanding family consumption behavior. The present study investigated the effects of cultural adaptation, including the role of acculturation and ethnicidentification, on children’s role in family purchase decisions. By...

Persistent link: https://www.econbiz.de/10014152255

Consumer brand categorization for durables with limited problem solving : an empirical test and proposed extension of the Brisoux Laroche model

Church, Nancy J. - In: Journal of economic psychology : research in economic … 6 (1985) 3, pp. 231-253

Persistent link: https://www.econbiz.de/10001007838

Consumer product label information processing : an experiment involving time pressure and distraction

Héroux, Lise - In: Journal of economic psychology : research in economic … 9 (1988) 2, pp. 195-214

Persistent link: https://www.econbiz.de/10001062239

A test of the effects of competition on consumer brand selection processes

Laroche, Michel - In: Journal of business research : JBR 31 (1994) 2, pp. 171-181

Persistent link: https://www.econbiz.de/10001171342

Advancing knowledge of the global consumer culture : introduction to the special issue

Laroche, Michel - In: Journal of business research : JBR 69 (2016) 3, pp. 1071-1073

Persistent link: https://www.econbiz.de/10011440189

Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change

Cleveland, Mark; Rojas-Méndez, José I.; Laroche, Michel; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1090-1102

Persistent link: https://www.econbiz.de/10011440224

Development of market Mavenism traits : antecedents and moderating effects of culture, gender, and personal beliefs

Kiani, Isar; Laroche, Michel; Paulin, Michèle - In: Journal of business research : JBR 69 (2016) 3, pp. 1120-1129

Persistent link: https://www.econbiz.de/10011440238

Effective factors of successful cloud marketing adoption by SMEs : the case of Iran

Fazil, Safar; Shirdastian, Hamid; Laroche, Michel - In: International journal of business environment : IJBE 7 (2015) 4, pp. 415-434

Persistent link: https://www.econbiz.de/10011541344