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The role and impact of firm's strategic orientations on launch performance : significance of relationship orientation
Matikainen, Minna; Terho, Harri; Parvinen, Petri; … - In: The journal of business & industrial marketing 31 (2016) 5, pp. 625-639
Persistent link: https://www.econbiz.de/10011564319
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The performance of entrepreneurial ventures : examining the role of marketing practices
Jayawarna, Dilani; Jones, Oswald; Lim, Wing; Phua, Sabrina - In: Journal of small business and enterprise development 21 (2014) 4, pp. 565-587
Persistent link: https://www.econbiz.de/10010467467
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Paths to success : an ambidexterity perspective on how responsive and proactive market orientation affect SMEs' business performance
Tan, Min; Liu, Zhiying - In: Journal of strategic marketing 22 (2014) 5, pp. 420-441
Persistent link: https://www.econbiz.de/10010417131
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Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 22 (2014) 5, pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
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Improving the marketing-operations relationship : case evidence from an internet small-medium-enterprise
Piercy, Niall - In: The marketing review 10 (2010) 4, pp. 333-351
Persistent link: https://www.econbiz.de/10008760555
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Investigating the path from firm innovativeness to financial performance : the roles of new product success, market responsiveness, and environment turbulence
Zulu-Chisanga, Stella; Boso, Nathaniel; Adeola, Ogechi; … - In: Journal of small business strategy 26 (2016) 1, pp. 51-67
Persistent link: https://www.econbiz.de/10011446769
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Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku; Laukkanen, Tommi; Salo, Jari - In: The journal of business & industrial marketing 31 (2016) 4, pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
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Creating a revenue advantage through sales and marketing excellence
Warner, John (contributor) - In: Value creation : strategies for the chemical industry, (pp. 269-279). 2006
Persistent link: https://www.econbiz.de/10003222280
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The efficacy of market sensing and family-controlled board in the new product development performance of family firms in emerging market
Khan, Huda; Zahoor, Nadia; Gerged, Ali Meftah; Tarba, … - In: Journal of business research : JBR 141 (2022), pp. 673-684
Persistent link: https://www.econbiz.de/10013168078