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Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher; Guja Armannsdottir; Spry, Louise - In: International journal of market research : JMRS ; the … 60 (2018) 2, pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
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Enhancing data collection methods with qualitative projective techniques in the exploration of a university's brand identity and brand image
Spry, Louise; Pich, Christopher - In: International journal of market research 63 (2021) 2, pp. 177-200
Persistent link: https://www.econbiz.de/10012492750
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Consumer-brand relationship development in the automotive market : an integrative model
Kaufmann, Hans Rüdiger; Gonçalves Filho, Cid; Silva, … - In: International journal of automotive technology and … 19 (2019) 3/4, pp. 321-340
Persistent link: https://www.econbiz.de/10012106842
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The mediation role of brand trust and satisfaction between brand image and loyalty
Gelaidan, Hamid Mahmood; Mabkhot, Hashed Ahmad; … - In: Journal for global business advancement : JGBA 14 (2021) 6, pp. 845-862
Persistent link: https://www.econbiz.de/10013353220
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Positioning implications for chocolate brands : an attribute-based approach
Sondhi, Neena; Chawla, Deepak - In: Global business review 22 (2021) 1, pp. 184-196
Persistent link: https://www.econbiz.de/10012483251
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Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.; Scheiner, Christian Willi; … - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
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Modelling research on consumer attitude toward car brands
Steluta, Vlad Uta Daniela - In: International journal of sustainable economies … 3 (2014) 2, pp. 1-15
Persistent link: https://www.econbiz.de/10010511504
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Effect of perceived price, brand image, perceived quality and trust on consumer's buying preferences
Afsar, Bilal - In: Journal of economics and business research 20 (2014) 1, pp. 7-20
Persistent link: https://www.econbiz.de/10010440801
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Does winning an award affect investors' brand preference and purchase intention?
Wang, Ya-hui - In: International journal of management and marketing … 8 (2015) 1, pp. 57-64
Persistent link: https://www.econbiz.de/10011296840
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The impact of ISO certification on consumers' purchase intention
Wu, Shwu-ing; Jang, Jiun-yi - In: Total quality management & business excellence : an … 25 (2014) 4, pp. 412-426
Persistent link: https://www.econbiz.de/10010245986