A consumer’s decision to buy a product is the result of interplay of many factors. The process of choosing is a complex phenomenon. Selection of a product or service goes through a set of stages, especially for the selection of durable products. The customer has to spend much time to think,...

The study aims to provide a theoretical framework of how information, entertainment, and social interaction value associated with automotive Facebook brand pages in Sri Lanka (FBPs) influence customer engagement behaviors (CEBs), and further, how CEB is likely to result in FBP-specific...