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Mutual value creation in component co-branding relationships
Cassia, Fabio; Magno, Francesca; Ugolini, Marta - In: Management decision : MD 53 (2015) 8, pp. 1883-1898
Persistent link: https://www.econbiz.de/10011406980
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The influence of PSA's likeability on children’s intentions to eat healthy food
Nicolini, Valentina; Cassia, Fabio - In: International review on public and non-profit marketing 19 (2022) 1, pp. 15-36
Persistent link: https://www.econbiz.de/10013168352
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Fear vs humor appeals : a comparative study of children's responses to anti-smoking advertisements
Nicolini, Valentina; Cassia, Fabio - In: Asia-Pacific journal of business administration 14 (2022) 2, pp. 166-184
Persistent link: https://www.econbiz.de/10013287990
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Cross-border e-commerce as a foreign market entry mode among SMEs : the relationship between export capabilities and performance
Cassia, Fabio; Magno, Francesca - In: Review of international business and strategy 32 (2022) 2, pp. 267-283
Persistent link: https://www.econbiz.de/10013189313
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Co-design between consumers and companies : roles, created-exchanged value and reward systems
Cavallone, Mauro; Cassia, Fabio - In: The marketing review 12 (2012) 2, pp. 199-218
Persistent link: https://www.econbiz.de/10009657288
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Sustainability implementation in restaurants : a comprehensive model of drivers, barriers, and competitiveness-mediated effects on firm performance
Cantele, Silvia; Cassia, Fabio - In: International journal of hospitality management 87 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012241843
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Assessing the power of social media influencers : a comparison between tourism and cultural bloggers
Cassia, Fabio; Magno, Francesca - In: Predicting trends and building strategies for consumer …, (pp. 169-186). 2019
Persistent link: https://www.econbiz.de/10012023233
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"Please write a (great) online review for my hotel!" : guests' reactions to solicited reviews
Magno, Francesca; Cassia, Fabio; Bruni, Attilio - In: Journal of vacation marketing : an international journal 24 (2018) 2, pp. 148-158
Persistent link: https://www.econbiz.de/10011876212
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Impact of voluntary product recalls on utilitarian and hedonic attitudes : is it the same for all brands?
Magno, Francesca; Cassia, Fabio; Ugolini, Marta - In: Australian journal of management 42 (2017) 1, pp. 161-174
Persistent link: https://www.econbiz.de/10011774116
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Children perceptions of emotional and rational appeals in social advertisements
Nicolini, Valentina; Cassia, Fabio; Bellotto, Massimo - In: Young consumers : insight and ideas for responsible … 18 (2017) 3, pp. 261-277
Persistent link: https://www.econbiz.de/10011786179