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Consumer-based brand authenticity and brand trust in brand loyalty in the Korean coffee shop market
Kim, Soon-Ho; Kim, Min-Seong; Holland, Stephen; … - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 3, pp. 423-446
Persistent link: https://www.econbiz.de/10012483371
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Measuring brand loyalty of coffee shop visitors in Jakarta
Suhud, Usep; Puter, Cattleya Dewi; Wibowo, Setyo Ferry - In: ASEAN marketing journal : Association of Southeast … 9 (2017) 1, pp. 28-39
Persistent link: https://www.econbiz.de/10011915553
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Proactive versus reactive apparel brands in sustainability : influences on brand loyalty
Park, Hyejune; Kim, Youn-Kyung - In: Journal of retailing and consumer services 29 (2016), pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
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Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Anantharaman, Rajesh; Prashar, Sanjeev; Tata, Sai Vijay - In: Benchmarking : an international journal 30 (2023) 2, pp. 361-381
Persistent link: https://www.econbiz.de/10014231853
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Does it pay to book direct? : customers’ perceptions of online channel distributors, price, and loyalty membership on brand dimensions
Lee, Seung Hyun; Deale, Cynthia S.; Lee, Jaeyong - In: Journal of revenue and pricing management 21 (2022) 6, pp. 657-667
Persistent link: https://www.econbiz.de/10013463859
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What are the building blocks of customer brand loyalty in department stores? : a multi-level mediation analysis
Nikhashemi, S. R.; Naser Valaei - In: Journal of relationship marketing : innovations & … 16 (2017) 4, pp. 302-327
Persistent link: https://www.econbiz.de/10011820616
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Determinants of brand loyalty in the apparel industry : a developing country perspective
Ledikwe, Aobakwe - In: Cogent business & management 7 (2020) 1, pp. 1-18
The study aims to investigate the determinants of brand loyalty in the apparel industry of Botswana. A descriptive … relationships between brand awareness, brand image, brand trust, and brand loyalty. Additionally, brand commitment significantly … moderated the influence of brand trust on brand loyalty. Therefore, it is important for the management of apparel brands to …
Persistent link: https://www.econbiz.de/10012621959
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The influence factors of brand loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan - In: Inventi impact: retailing & consumer services (2018) 4, pp. 224-233
Persistent link: https://www.econbiz.de/10012130322
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Determinants of the Malaysian cars brand loyalty : mediating effect of brand satisfaction
Khaled Ali Ahmed Alfakih; Ummi Naiemah Saraih; Al … - In: Journal of industrial integration and management : … 7 (2022) 4, pp. 555-598
Persistent link: https://www.econbiz.de/10014234076
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The moderating effect of individual level collectivist values on brand loyalty
Thompson, Frauke Mattison; Newman, Alexander; Liu, Martin - In: Journal of business research : JBR 67 (2014) 11, pp. 2437-2446
Persistent link: https://www.econbiz.de/10010402781