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Marketing metrics : a meta-synthesis
Uzma, Shigufta Hena - In: International journal of business excellence 14 (2018) 2, pp. 153-179
Persistent link: https://www.econbiz.de/10011954099
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Effects of marketing indicators application on brand evaluation
Janjić, Ljubica; Arsić, Ljiljana; Anđelković, Žaklina - In: Bizinfo (Blace) : časopis iz oblasti ekonomije … 13 (2022) 2, pp. 91-98
Persistent link: https://www.econbiz.de/10013548915
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The dynamic nature of marketing constructs
Bergkvist, Lars; Eisend, Martin - In: Journal of the Academy of Marketing Science 49 (2021) 3, pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
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The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar; Berenguer Contrí, Gloria; … - In: Tourism management : research, policies, practice 75 (2019), pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
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Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing; Jiang, Yanxin; Shabbir, Rizwan; Du, Mingfei - In: Industrial marketing management : the international … 51 (2015), pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
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The impact of brand value on market performance indicators of high-technology enterprises
Jovanović, Milica; Krstić, Bojan; Milanović, Sandra - In: Facta Universitatis / Series economics and organization … 17 (2020) 4, pp. 317-328
Persistent link: https://www.econbiz.de/10012593220
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Brand externalities : a taxonomy
Padela, Shoaib M. Farooq; Wooliscroft, Ben; … - In: Journal of macromarketing 41 (2021) 2, pp. 356-372
Persistent link: https://www.econbiz.de/10012521300
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Measuring brand equity : the marketing surplus and efficiency (MARKSURE)-based brand equity
Park, C. Whan; MacInnis, Deborah J.; Dréze, Xavier; … - In: Brands and brand management : contemporary research …, (pp. 159-187). 2010
Persistent link: https://www.econbiz.de/10003941315
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Brand Metrics : A Tool to Measure Performance
Rajagopal, Dr - 2007
paper that brand management is not just a marketing issue; it also directly affects corporate profitability. Effective brand …
Persistent link: https://www.econbiz.de/10012730824
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Global Brand Value as a Financial Performance Indicator
Chan, Lanz - 2013
This independent research delves into one of the most influential topics in recent times – the use of brand value as a financial performance indicator. A firm's financial performance is often the outcome of a complex interaction of forces within the firm, as well as with its external...
Persistent link: https://www.econbiz.de/10013093950