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Luxury strategy in action
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31
Preserve the luxury or extend the brand?
Beyersdorfer, Daniela
;
Dessain, Vincent
- In:
Harvard business review : HBR
89
(
2011
)
1/2
,
pp. 173-177
Persistent link: https://www.econbiz.de/10008822984
Saved in:
32
Wie viel verträgt eine Premiummarke?
Beyersdorfer, Daniela
;
Dessain, Vincent
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
3
,
pp. 92-96
Persistent link: https://www.econbiz.de/10008840971
Saved in:
33
Chanel's devotion and product development as a luxury brand : taking R&D and product development of its watch business as an example
Nagasawa, Shin'ya
- In:
Waseda business & economic studies
46
(
2010
),
pp. 25-37
Persistent link: https://www.econbiz.de/10009374222
Saved in:
34
Encroachment patterns of the "best products" from the last decade
Van Orden, Joseph
;
Rhee, Bo van der
;
Schmidt, Glen M.
- In:
The journal of product innovation management : an …
28
(
2011
)
5
,
pp. 726-743
Persistent link: https://www.econbiz.de/10009311519
Saved in:
35
Reconciling the tension between consistency and relevance : design thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
36
High-end encroachment patterns of new products
Rhee, Bo van der
;
Schmidt, Glen M.
;
Van Orden, Joseph
- In:
The journal of product innovation management : an …
29
(
2012
)
5
,
pp. 715-733
Persistent link: https://www.econbiz.de/10009624562
Saved in:
37
Downscale extensions : consumer evaluation and feedback effects
Dall'Olmo Riley, Francesca
;
Pina, José M.
;
Bravo, Rafael
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 196-206
Persistent link: https://www.econbiz.de/10009715051
Saved in:
38
Design benefits, emotional responses, and brand engagement
Franzak, Frank
;
Makarem, Suzanne
;
Jar, Haeran
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 16-23
Persistent link: https://www.econbiz.de/10010359016
Saved in:
39
Generic, genuine, or completely new? Branding strategies to leverage new products
Rahman, Kaleel
;
Areni, Charles Scott
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10010259216
Saved in:
40
An exploratory investigation on new product development in family luxury businesses
Bresciani, Stefano
;
Bertoldi, Bernardo
;
Giachino, Chiara
; …
- In:
World review of entrepreneurship, management and …
11
(
2015
)
2/3
,
pp. 186-199
Persistent link: https://www.econbiz.de/10011404455
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