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The effect of loyalty program expiration policy on consumer behavior
Breugelmans, Els; Liu-Thompkins, Yuping - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 537-550
Persistent link: https://www.econbiz.de/10011780859
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Dynamics of loyalty programs in Malaysian retailing : a strategic marketing perspective
Julian, Craig C.; Ahmed, Zafar U.; Che Aniza Che Wel; … - In: Journal of transnational management : the official … 21 (2016) 3, pp. 101-114
Persistent link: https://www.econbiz.de/10011564257
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The influence of relationship marketing investments on customer gratitude in retailing
Huang, Min-Hsin - In: Journal of business research : JBR 68 (2015) 6, pp. 1318-1323
Persistent link: https://www.econbiz.de/10010530660
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Examining the interplay of involvement and adoption on perception of retail loyalty program benefits
Soni, Pavleen; Bhardwaj, Renu - In: Business analyst : a refereed journal of Shri Ram … 36 (2015) 1, pp. 239-250
Persistent link: https://www.econbiz.de/10011533127
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Examining the roles played by a store satisfaction-love framework in shaping the influence of store loyalty programs
Sreejesh, S.; Sarkar, Abhigyan; Pradhan, Sudeepta - In: Management research review 39 (2016) 8, pp. 879-898
Persistent link: https://www.econbiz.de/10011534315
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Leveraging loyalty programs using competitor based targeting
Taylor, Wayne; Hollenbeck, Brett - In: Quantitative marketing and economics : QME 19 (2021) 3/4, pp. 417-455
Persistent link: https://www.econbiz.de/10012818139
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Data mining for small shops : empowering brick-and-mortar stores through BI functionalities of a loyalty program1
Kamm, Michael Reiner; Kucklick, Jan-Peter; Schneider, … - In: Information systems management 38 (2021) 4, pp. 270-286
Persistent link: https://www.econbiz.de/10012650486
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The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin; Bowman, Douglas - In: Journal of retailing and consumer services 64 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
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One-to-one marketing in grocery retailing
Gabel, Sebastian - 2019
Persistent link: https://www.econbiz.de/10012104595
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Market positioning using cross-reward effects in a coalition loyalty program
Stourm, Valeria; Bradlow, Eric; Fader, Peter - 2017
While single-brand reward programs encourage customers to remain loyal to that one brand, coalition programs encourage customers to be “promiscuous” by offering points redeemable across partner stores. Despite the benefits of this “open relationship” with customers, store managers face...
Persistent link: https://www.econbiz.de/10012106127