-based brand equity (brand awareness, brand associations, perceived quality and brand loyalty) in a multi-national and multi … of brand awareness, brand associations and brand loyalty could not be always clearly discriminated in all national …Purpose – The purpose of this paper is to examine the performance of Aaker’s dominant conceptualization of consumer …

affects brand loyalty and perceived quality, but there is no significant effect on brand associations and brand awareness … incorporates the influence of country of origin on brand equity dimensions, composed by brand loyalty, brand associations, brand … awareness and perceived quality, as well as the brand equity subsequent effect on purchase intention. The hypotheses were tested …

this study as a four-dimensional model consisting of brand awareness, brand association, perceived quality, and brand … loyalty. A sample of 1874 Polish consumers was used to test the proposed dimensions. To measure the construct, we used a …