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154
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130
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129
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127
Masclet, David
126
Schmidt, Ulrich
126
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124
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124
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151
How social presence influences consumer purchase intention in live video commerce : the mediating role of immersive experience and the moderating role of positive emotions
Huang, Zhen
;
Zhu, Yidan
;
Hao, Andy
;
Deng, Jia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 493-509
Persistent link: https://www.econbiz.de/10014313535
Saved in:
152
Giving against the odds : when tempting alternatives increase willingness to donate
Savary, Jennifer
;
Goldsmith, Kelly
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10010526412
Saved in:
153
In distrust of merits : the negative effects of astroturfs on people's prosocial behaviors
Kang, Jungyun
;
Kim, Hyungsin
;
Chu, Hosang
;
Cho, Charles H.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011547973
Saved in:
154
To earmark or not to earmark when gift-giving : gift-givers' and gift-recipients' diverging preferences for earmarked cash gifts
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 420-428
Persistent link: https://www.econbiz.de/10012796115
Saved in:
155
The effect of altruistic gift giving on self-indulgence in affordable luxury
Chen, Ning
;
Espinoza Petersen, Francine
;
Lowrey, Tina M.
- In:
Journal of business research : JBR
146
(
2022
),
pp. 84-94
Persistent link: https://www.econbiz.de/10013271377
Saved in:
156
Prosocial fish consumption and implications for labeling policy
Kitano, Shinichi
;
Yamamoto, Naotoshi
- In:
Journal of behavioral and experimental economics
90
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012643125
Saved in:
157
Eco depletion : the impact of hunger on prosociality by means of environmentally friendly attitudes and behavior
Gidlöf, Kerstin
;
Lahm, Erik Stoltenberg
;
Wallin, Annika
; …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648955
Saved in:
158
To what extent is trust a prerequisite for charitable giving? : a systematic review and meta-analysis
Chapman, Cassandra M.
;
Hornsey, Matthew J.
;
Gillespie, …
- In:
Nonprofit and voluntary sector quarterly : journal of …
50
(
2021
)
6
,
pp. 1274-1303
Persistent link: https://www.econbiz.de/10012794852
Saved in:
159
Self-signaling and prosocial behavior : a cause marketing
experiment
Dubé, Jean-Pierre
;
Luo, Xueming
;
Fang, Zheng
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 161-186
Persistent link: https://www.econbiz.de/10011672425
Saved in:
160
Getting consumers to recycle now! : when and why cuteness appeals influence prosocial and sustainable behavior
Wang, Tingting
;
Mukhopadhyay, Anirban
;
Patrick, Vanessa M.
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
2
,
pp. 269-283
Persistent link: https://www.econbiz.de/10011770943
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