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Evaluating the influence of social media on brand sacralization : an empirical study among young online consumers
Das, Payel; Mandal, Santanu - In: South Asian journal of global business research : … 5 (2016) 3, pp. 424-446
Persistent link: https://www.econbiz.de/10011609362
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The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul; Rahman, Zillur - In: Management decision : MD 54 (2016) 8, pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
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Emotionally engaging customers in the digital age : the case study of "Burberry love"
Straker, Karla; Wrigley, Cara - In: Journal of fashion marketing and management 20 (2016) 3, pp. 276-299
Persistent link: https://www.econbiz.de/10011594906
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Being active in online communications : firm responsiveness and customer engagement behaviour
Sheng, Jie - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 40-51
Persistent link: https://www.econbiz.de/10012107040
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Trust and commitment within a virtual brand community : the mediating role of brand relationship quality
Akrout, Houcine; Nagy, Gábor - In: Information & management : the internat. journal of … 55 (2018) 8, pp. 939-955
Persistent link: https://www.econbiz.de/10011946998
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A consumer-based taxonomy of digital customer engagement practices
Eigenraam, Anniek W.; Eelen, Jiska; Lin, Arjen van; … - In: Journal of interactive marketing : a quarterly … 44 (2018), pp. 102-121
Persistent link: https://www.econbiz.de/10011949559
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What creates trust and who gets loyalty in social commerce?
Yeon, Jewoo; Park, Inyoung; Lee, Daeho - In: Journal of retailing and consumer services 50 (2019), pp. 138-144
Persistent link: https://www.econbiz.de/10012114147
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Application of the stimuli-organism-response framework to factors influencing social commerce intentions among social network users
Dashti, Mehdi; Sanayei, Ali; Dolatabadi, Hossein Rezaei; … - In: International journal of business information systems : … 30 (2019) 2, pp. 177-202
Persistent link: https://www.econbiz.de/10012037771
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An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.; Narus, James A.; Roehm, Michelle L. - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
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Customer engagement and online reviews
Thakur, Rakhi - In: Journal of retailing and consumer services 41 (2018), pp. 48-59
Persistent link: https://www.econbiz.de/10011808477