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Consumer processing of mobile online stores : sources and effects of processing fluency
Sohn, Stefanie - In: Journal of retailing and consumer services 36 (2017), pp. 137-147
Persistent link: https://www.econbiz.de/10011697945
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The "I" in extreme responding
Cabooter, Elke; Millet, Kobe; Weijters, Bert; … - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 510-523
Persistent link: https://www.econbiz.de/10011597872
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Country-of-origin fit : when does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations?
Johnson, Zachary S.; Tian, Yichao; Lee, Sangwon - In: The journal of brand management : an international journal 23 (2016) 4, pp. 403-418
Persistent link: https://www.econbiz.de/10011606877
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What's in a logo? : the impact of complex visual cues in equity crowdfunding
Mahmood, Ammara; Luffarelli, Jonathan; Mukesh, Mudra - In: Journal of business venturing 34 (2019) 1, pp. 41-62
Persistent link: https://www.econbiz.de/10011980973
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Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas; Chylinski, Mathew; Ruyter, Ko de; Mahr, … - In: Journal of retailing 95 (2019) 2, pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
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The effect of color and self-view priming in persuasive communications
Kareklas, Ioannis; Muehling, Darrel D.; King, Skyler - In: Journal of business research : JBR 98 (2019), pp. 33-49
Persistent link: https://www.econbiz.de/10012007158
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Image-text inconsistency effect on product evaluation in online retailing
Lee, Kiljae; Choi, Jungsil - In: Journal of retailing and consumer services 49 (2019), pp. 279-288
Persistent link: https://www.econbiz.de/10012025978
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Processing fluency : examining its relationship with thinking style and purchase intention
Aydin, Asli Elif - In: Journal of marketing communications 24 (2018) 6, pp. 588-598
Persistent link: https://www.econbiz.de/10011914757
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Measuring processing fluency : one versus five items
Graf, Laura K. M.; Mayer, Stefan; Landwehr, Jan Rüdiger - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 393-411
Persistent link: https://www.econbiz.de/10011917263
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Perceived product sizes in visually complex environments
Ketron, Seth - In: Journal of retailing 94 (2018) 2, pp. 154-166
Persistent link: https://www.econbiz.de/10011881396