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The new times of social media marketing in the B2B framework

Lopes, João M.; Oliveira, José - In: Businesses 2 (2022) 2, pp. 156-167

Nowadays, we live in the age of Marketing 4.0. Historically, marketing has often depended on changing consumer habits … effective. Currently, social media marketing (SMM) is ubiquitous in organizations, and is seen as a tool to achieve strategic … marketing competencies to enable customer satisfaction. To drive customer satisfaction and improve customer experience, managers …

Persistent link: https://www.econbiz.de/10013455595

Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies

Swani, Kunal; Milne, George R.; Brown, Brian P. - In: Journal of research in interactive marketing : … 7 (2013) 4, pp. 269-294

Persistent link: https://www.econbiz.de/10010222782

Strategic use of social media within business-to-business (B2B) marketing : a systematic literature review

Cartwright, Severina; Liu, Hongfei; Raddats, Chris - In: Industrial marketing management : the international … 97 (2021), pp. 35-58

Persistent link: https://www.econbiz.de/10013206306

In pursuit of an effective B2B digital marketing strategy in an emerging market

Vieira, Valter Afonso; Almeida, Marcos Inácio Severo de; … - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1085-1108

Persistent link: https://www.econbiz.de/10012153439

From websites to social media : exploring the adoption of internet marketing in emerging industrial markets

Shaltoni, Abdel Monim - In: The journal of business & industrial marketing 32 (2017) 7, pp. 1009-1019

Persistent link: https://www.econbiz.de/10011773584

The challenges of B2B innovation : using marketing analytics to plan and implement a successful digital catalog adoption

Wilson, R. Dale; Stephens, Anna M. - In: The journal of business & industrial marketing 38 (2023) 2, pp. 290-302

Persistent link: https://www.econbiz.de/10013539116

How and when does internal and external social media use for marketing impact B2B SME performance?

Zubielqui, Graciela Corral de; Jones, Janice - In: The journal of business & industrial marketing 38 (2023) 8, pp. 1607-1622

Persistent link: https://www.econbiz.de/10014314175

Social media analytics for business-to-business marketing

Agnihotri, Raj; Bakeshloo, Khashayar Afshar; Mani, Sudha - In: Industrial marketing management : the international … 115 (2023), pp. 110-126

Persistent link: https://www.econbiz.de/10014454859

A sectorial validation and application of a conceptual framework for creating a brand management strategy

Cid, Allan; Blanchet, Pierre; Robichaud, François; … - In: Businesses 3 (2023) 3, pp. 424-440

Brands can be one of a company's most valuable intangible assets and a lever to generate value. As a source of added value, a brand should be strategically built and managed. To fully take advantage of the benefits that the brand provides, it is necessary to propose a brand management strategy....

Persistent link: https://www.econbiz.de/10014413866

Soziale Medien im Business-to-Business-Geschäft : ein Praxisbericht

Schmitz, Christian - In: Social Branding : Strategien - Praxisbeispiele - …, (pp. 307-327). 2012

Persistent link: https://www.econbiz.de/10009553513