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Geographical information systems-based marketing decisions : effects of alternative visualizations on decision quality
Ozimec, Ana-Marija; Natter, Martin; Reutterer, Thomas - In: Journal of marketing 74 (2010) 6, pp. 94-110
Persistent link: https://www.econbiz.de/10008702737
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Visual decision making styles and geographical information systems
Ozimec, Ana-Marija; Natter, Martin; Reutterer, Thomas - In: Quantitative marketing and marketing management : …, (pp. 191-207). 2012
Persistent link: https://www.econbiz.de/10009621894
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Pay-What-You-Want : Praxisrelevanz und Konsumentenverhalten
Kim, Ju-Young; Natter, Martin; Spann, Martin - In: Journal of business economics : JBE 80 (2010) 2, pp. 147-169
Persistent link: https://www.econbiz.de/10003936207
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Kish : where customers pay as they wish
Kim, Ju-Young; Natter, Martin; Spann, Martin - In: Review of marketing science 8 (2010) 2, pp. 1-12
Persistent link: https://www.econbiz.de/10003996141
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A comparison of different pay-per-bid auction formats
Kim, Ju-Young; Brünner, Tobias; Skiera, Bernd; Natter, … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 368-379
Persistent link: https://www.econbiz.de/10011280171
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Sampling, discounts or pay-what-you-want : two field experiments
Kim, Ju-Young; Natter, Martin; Spann, Martin - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 327-334
Persistent link: https://www.econbiz.de/10010427984
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Pay what you want : a new participative pricing mechanism
Kim, Ju-Young; Natter, Martin; Spann, Martin - In: Journal of marketing 73 (2009) 1, pp. 44-58
Persistent link: https://www.econbiz.de/10003815504
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GIS-Based Marketing Decisions: Effects of AlternativeVisualizations on Decision Quality
Ozimec, Ana-Marija; Natter, Martin; Reutterer, Thomas - Universität <Frankfurt, Main> / Lehrstuhl für …
Geographical Information Systems (GISs) are often used to assist marketing planners inidentifying suitable retail locations, regionally distributing advertising campaigns, or targetingdirect marketing activities. GIS–thematic maps facilitate the visual assessment of mapregions.A broad set of...
Persistent link: https://www.econbiz.de/10009360485
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Geographical Information Systems — Based Marketing Decisions: Effects of Alternative Visualizations on Decision Quality
Ozimec, Ana-Marija; Natter, Martin; Reutterer, Thomas - In: Journal of marketing 74 (2010) 6, pp. 94-111
Persistent link: https://www.econbiz.de/10008716271
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Preispolitik im Handel
Natter, Martin - In: Der europäische Facheinzelhandel : Herausforderungen …, (pp. 331-349). 2011
Persistent link: https://www.econbiz.de/10009503990