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Internet marketing
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Consumer behaviour
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6
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5
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Bucklin, Randolph E.
50
Rutz, Oliver J.
9
Sismeiro, Catarina
9
Trusov, Michael
9
Gupta, Sunil
5
Mizik, Natalie
5
Morrison, Donald G.
4
Pauwels, Koen
4
Siddarth, S.
4
Silva-Risso, Jorge M.
4
Becerril Arreola, Rafael
2
Russell, Gary J.
2
Schmalensee, Diane H.
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Srinivasan, V.
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Thomadsen, Raphael
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Becerril-Arreola, Rafael
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Bell, David R.
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Han, Sangman
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Hoban, Paul R.
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Lo, Andrew W.
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Journal of marketing research : JMR
12
Marketing Science
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing
2
MSI reports : working paper series
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Report / Marketing Science Institute
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Fundamentals of marketing research ; Vol. 1
1
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Handbook of marketing decision models
1
Journal of Product & Brand Management
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Robert H. Smith School Research Paper
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ECONIS (ZBW)
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Marketing models for electronic commerce
Bucklin, Randolph E.
- In:
Handbook of marketing decision models
,
(pp. 327-369)
.
2008
Persistent link: https://www.econbiz.de/10003755278
Saved in:
2
Viewpoints on the changing consumer goods distribution scene : summary of a Marketing Science Institute conference
Bucklin, Randolph E.
;
Schmalensee, Diane H.
-
1987
Persistent link: https://www.econbiz.de/10000818687
Saved in:
3
Distribution intensity and new car choice
Bucklin, Randolph E.
;
Siddarth, S.
;
Silva-Risso, Jorge M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 473-486
Persistent link: https://www.econbiz.de/10003756359
Saved in:
4
A new dynamics-based segmentation approach for maximizing long-term marketing impact
Sismeiro, Catarina
;
Mizik, Natalie
;
Bucklin, Randolph E.
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 63-92
Persistent link: https://www.econbiz.de/10003779745
Saved in:
5
Click here for Internet insight : advances in clickstream data analysis in marketing
Bucklin, Randolph E.
;
Sismeiro, Catarina
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003833052
Saved in:
6
From generic to branded : a model of spillover in paid search advertising
Rutz, Oliver J.
;
Bucklin, Randolph E.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 87-102
Persistent link: https://www.econbiz.de/10008858642
Saved in:
7
Commercial use of UPC scanner data : industry and academic perspectives
Bucklin, Randolph E.
;
Gupta, Sunil
-
2007
Persistent link: https://www.econbiz.de/10003538894
Saved in:
8
Do you want to be my "friend"? : monetary value of word-of-mouth marketing in online communities
Trusov, Michael
;
Bucklin, Randolph E.
;
Pauwels, Koen
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 26-33
Persistent link: https://www.econbiz.de/10003982238
Saved in:
9
Consideration, choice, and classifying loyalty
Terech, Andres
;
Bucklin, Randolph E.
;
Morrison, Donald G.
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
3
,
pp. 209-225
Persistent link: https://www.econbiz.de/10003873468
Saved in:
10
Effects of word-of-mouth versus traditional marketing : findings from an Internet social networking site
Trusov, Michael
;
Bucklin, Randolph E.
;
Pauwels, Koen
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 90-102
Persistent link: https://www.econbiz.de/10003875411
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