//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Promotional tactics for online...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
83,222
Konsumentenverhalten
80,742
Social Web
20,648
Social web
20,617
Online-Marketing
13,180
Internet marketing
13,064
Theorie
10,853
Theory
10,656
Relationship marketing
10,578
Beziehungsmarketing
10,550
Social capital
9,471
Brand management
8,626
Markenführung
8,584
Sozialkapital
8,315
Brand image
7,133
Markenimage
7,096
Online-Handel
6,801
Online retailing
6,787
USA
6,134
Customer satisfaction
6,107
Electronic Commerce
5,962
Kundenzufriedenheit
5,935
United States
5,867
E-commerce
5,684
Deutschland
5,381
Germany
5,025
Viral marketing
4,893
Virales Marketing
4,873
Werbewirkung
4,825
Advertising effects
4,776
Service quality
4,688
Dienstleistungsqualität
4,641
Brand
4,533
Markenartikel
4,523
Einzelhandel
4,470
Retail trade
4,422
Advertising
4,206
Werbung
4,136
Marketingmanagement
3,958
Soziales Netzwerk
3,938
more ...
less ...
Online availability
All
Undetermined
44,222
Free
28,738
Type of publication
All
Article
81,658
Book / Working Paper
41,147
Journal
215
Other
38
Type of publication (narrower categories)
All
Article in journal
66,558
Aufsatz in Zeitschrift
66,558
Graue Literatur
10,366
Non-commercial literature
10,366
Aufsatz im Buch
9,485
Book section
9,485
Working Paper
9,244
Arbeitspapier
8,269
Hochschulschrift
3,573
research-article
2,842
Thesis
2,434
Collection of articles of several authors
1,943
Sammelwerk
1,943
Aufsatzsammlung
1,280
Case study
813
Conference paper
813
Fallstudie
813
Konferenzbeitrag
813
Konferenzschrift
517
Lehrbuch
407
Collection of articles written by one author
401
Sammlung
401
Bibliografie enthalten
397
Bibliography included
397
Ratgeber
385
Dissertation u.a. Prüfungsschriften
360
Guidebook
355
Textbook
334
Conference proceedings
257
Article
256
Reprint
220
conceptual-paper
203
Amtsdruckschrift
202
Government document
202
review-article
179
review
149
Handbook
114
Handbuch
114
Glossar enthalten
96
Glossary included
96
more ...
less ...
Language
All
English
108,929
German
9,993
Undetermined
2,987
French
437
Polish
216
Spanish
197
Italian
150
Russian
69
Swedish
43
Portuguese
35
Danish
33
Dutch
25
Norwegian
24
Finnish
16
Hungarian
16
Slovak
12
Czech
9
Lithuanian
9
Romanian
9
Croatian
8
Slovenian
5
Serbian
5
Ukrainian
5
Bulgarian
4
Arabic
2
Bosnian
2
Indonesian
2
Multiple languages
2
Turkish
2
Chinese
2
Galician
1
Kazakh
1
Latvian
1
Macedonian
1
Malay (macrolanguage)
1
more ...
less ...
Author
All
Sabatini, Fabio
197
Han, Heesup
124
Belk, Russell W.
116
Mattila, Anna S.
114
Phau, Ian
106
Bauer, Hans H.
102
Grunert, Klaus G.
102
Huber, Frank
102
Dwivedi, Yogesh Kumar
92
Wiedmann, Klaus-Peter
90
Herrmann, Andreas
89
Torgler, Benno
86
Lusk, Jayson L.
85
Foxall, Gordon R.
83
Gierl, Heribert
83
Grewal, Dhruv
82
Loureiro, Sandra Maria Correia
80
Sheth, Jagdish N.
80
Khare, Arpita
79
Usman, Osly
79
Walsh, Gianfranco
75
Agarwal, Sumit
73
Septianto, Felix
73
Nayga, Rodolfo M.
71
Paul, Justin
71
Bagozzi, Richard P.
70
Skiera, Bernd
70
Yamamura, Eiji
69
Laroche, Michel
68
Verhoef, Peter C.
68
Pelsmacker, Patrick de
67
Stavins, Joanna
67
Wansink, Brian
66
Chintagunta, Pradeep K.
64
Rajagopal
63
Bruwer, Johan
62
Sarracino, Francesco
62
Vrontis, Demetris
62
Ko, Eunju
61
Kreutzer, Ralf T.
61
more ...
less ...
Institution
All
National Bureau of Economic Research
648
Springer Fachmedien Wiesbaden
266
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
219
IGI Global
155
OECD
65
EconWPA
51
European Association of Agricultural Economists - EAAE
45
American Marketing Association
42
Edward Elgar Publishing
40
Verlag Dr. Kovač
40
Institute for the Study of Labor (IZA)
35
Books on Demand GmbH <Norderstedt>
33
C.E.P.R. Discussion Papers
33
Information Resources Management Association
33
International Energy Agency
31
Friedrich-Schiller-Universität Jena
26
Institut für Demoskopie Allensbach
26
Nomos Verlagsgesellschaft
26
Fondazione ENI Enrico Mattei (FEEM)
24
Haufe-Lexware GmbH & Co. KG
21
Economics Research, World Bank Group
20
World Bank
19
International Food Policy Research Institute (IFPRI)
18
Nordic Council of Ministers
18
Universität Mannheim
18
HAL
17
Inter-American Development Bank
17
Organisation for Economic Co-operation and Development
17
Springer Gabler <Firma>
17
Université Paris-Dauphine (Paris IX)
17
RWTH Aachen
16
INSEAD
15
Springer-Verlag GmbH
15
Springer International Publishing
14
Center for Economic Research <Tilburg>
13
Dipartimento di Economia Politica e Statistics, Facoltà di Economia "Richard M. Goodwin"
13
Europäische Kommission / Gemeinsame Forschungsstelle
13
London School of Economics (LSE)
13
Shaker Verlag
13
World Bank Group
13
more ...
less ...
Published in...
All
Journal of business research : JBR
2,391
Journal of retailing and consumer services
2,026
International journal of hospitality management
889
International journal of consumer studies
781
Psychology & marketing
764
NBER working paper series
646
SpringerLink / Bücher
612
Journal of consumer research : JCR ; an interdisciplinary bimonthly
591
Working paper / National Bureau of Economic Research, Inc.
534
Technological forecasting & social change : an international journal
494
NBER Working Paper
470
Management science : journal of the Institute for Operations Research and the Management Sciences
464
Tourism management : research, policies, practice
447
Asia Pacific journal of marketing and logistics
421
The journal of product & brand management
410
Journal of marketing research : JMR
408
European Journal of Marketing
401
Journal of Consumer Marketing
389
Journal of travel and tourism marketing
388
European journal of marketing : EJM
387
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
385
The journal of brand management : an international journal
385
Journal of marketing management : MM
369
Journal of retailing
367
Journal of marketing communications
365
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
364
Journal of marketing
358
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
356
Cogent business & management
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Journal of international consumer marketing
335
Journal of the Academy of Marketing Science
328
Journal of business ethics : JOBE
324
International journal of internet marketing and advertising : IJIMA
323
Marketing letters : a journal of research in marketing
321
Journal of consumer behaviour : an international research review
311
International journal of contemporary hospitality management
309
Journal of fashion marketing and management
305
Marketing intelligence & planning
305
The international review of retail, distribution and consumer research
300
more ...
less ...
Source
All
ECONIS (ZBW)
112,791
Other ZBW resources
3,610
RePEc
3,034
USB Cologne (EcoSocSci)
2,001
EconStor
1,353
BASE
198
OLC EcoSci
51
USB Cologne (business full texts)
15
ArchiDok
5
more ...
less ...
Showing
1
-
10
of
123,058
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Facebook user's habits in getting commercial information : a study on Hong Kong students
Cheung, Fanny Sau-Lan
;
Leung, Wing-fai
- In:
Economics, management and financial markets
11
(
2016
)
3
,
pp. 56-71
Persistent link: https://www.econbiz.de/10011814242
Saved in:
2
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
3
Could deal promotion improve merchants' online reputations? : the moderating role of prior reviews
Li, Xitong
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 171-201
Persistent link: https://www.econbiz.de/10011560736
Saved in:
4
Does social capital matter on social media? : an examination into negative e-WOM toward competing brands
Jun, Jinhyun
;
Kim, Jaewook
;
Tang, Liang
- In:
Journal of hospitality marketing & management
26
(
2017
)
4
,
pp. 378-394
Persistent link: https://www.econbiz.de/10011707123
Saved in:
5
The effect of online interaction and trust on consumers' value co-creation behavior in the online travel community
Shen, Han
;
Wu, Luorong
;
Yi, Sitong
;
Xue, Lan
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 418-428
Persistent link: https://www.econbiz.de/10012289345
Saved in:
6
Does social media influence consumer buying behavior? : an investigation of recommendations and purchases
Forbes, Lukas P.
;
Vespoli, Eve M.
- In:
Journal of business & economics research
11
(
2013
)
2
,
pp. 107-111
Persistent link: https://www.econbiz.de/10009727185
Saved in:
7
Perceived "usefulness" of online consumer reviews : an exploratory investigation across three services categories
Racherla, Pradeep
;
Friske, Wesley
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 548-559
Persistent link: https://www.econbiz.de/10009730149
Saved in:
8
Online word-of-mouth reviews
Huo, Jing
;
Gou, Qinglong
;
Dai, Qi
;
Huang, Zhimin
-
2014
Persistent link: https://www.econbiz.de/10010369829
Saved in:
9
How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher
;
Freling, Ryan
;
Alhoqail, Saad
;
Cho, …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
Saved in:
10
Social influence's impact on reader perceptions of online reviews
Cheng, Yi-Hsiu
;
Ho, Hui-Yi
- In:
Journal of business research : JBR
68
(
2015
)
4
,
pp. 883-887
Persistent link: https://www.econbiz.de/10010504951
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->