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The DAST framework for retail atmospherics : the impact of in- and out-of-store retail journey touchpoints on the customer experience

Roggeveen, Anne L.; Grewal, Dhruv; Schweiger, Elisa B. - In: Journal of retailing 96 (2020) 1, pp. 128-137

Persistent link: https://www.econbiz.de/10012295813

Special issue: understanding retail experiences and customer journey management

Grewal, Dhruv (ed.); Roggeveen, Anne L. (ed.) - 2020

Persistent link: https://www.econbiz.de/10012295818

Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings

Grewal, Dhruv; Kroschke, Mirja; Mende, Martin; … - In: Journal of interactive marketing : a quarterly … 51 (2020), pp. 9-25

Persistent link: https://www.econbiz.de/10012299803

Retailing in today's world : multiple channels and other strategic decisions affecting firm performance

Grewal, Dhruv; Roggeveen, Anne L.; Runyan, Rodney C.; … - In: Journal of retailing and consumer services 34 (2017), pp. 261-263

Persistent link: https://www.econbiz.de/10011629291

Shopper marketing and the role of in-store marketing

Roggeveen, Anne L. (contributor); … - 2014

This volume of Review of marketing research (RMR) focuses on shopper marketing and the role of in-store marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past several decades there has been research into how...