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Heerde, Harald J. van - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 3, pp. 196-198

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Heerde, Harald J. van; Neslin, Scott A. - In: Handbook of marketing decision models, (pp. 107-162). 2008

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Heerde, Harald J. van; Gijsbrechts, Els; Pauwels, Koen - In: Journal of marketing research : JMR 45 (2008) 5, pp. 499-518

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Ataman, M. Berk; Mela, Carl F.; Heerde, Harald J. van - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1036-1054

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Ataman, M. Berk; Heerde, Harald J. van; Mela, Carl F. - In: Journal of marketing research : JMR 47 (2010) 5, pp. 866-882

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Neslin, Scott A.; Heerde, Harald J. van - 2009

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