Objective – This study was conducted to determine the effect of brand image, price and awareness toward brand loyalty … that brand image and brand awareness significantly effect brand loyalty, while price does not have a significant effect on … brand loyalty. Further, brand image significantly effects customer satisfaction. The study also found that customer …

relational — and the website usability on brand loyalty through an empirical study of the travel website qyer.com in China. The …The paper analyzes how online brand experience can be measured and determines its impact on brand loyalty. Similar to … offline brand experience, online brand experience is broken down into sensory, affective, cognitive, behavioral and relational …

Customer Experience (CeX) and Brand Switching Behavior (BsB) of customers play an important role in the market … Toward Switch (AtS) and Intention to Switch (ItS), (2) understand the effects of CeX on Customer Satisfaction (CuS), Brand … Trust (BaT) and Brand Loyalty (BL), and (3) propose and test a sequential model of these relationships. The results of the …

perceived quality, brand awareness, perceived value and brand uniqueness on brand loyalty and the effect of brand loyalty on … perceived quality, brand awareness, perceived value and brand uniqueness have positive relationship with brand loyalty. Moreover …, brand loyalty was positively related to the positive WOM. The current study makes its significant contribution to the field …

factors that could build up a strong brand relationships and loyal customer base. Over the recent decade, practitioners have … engaged in making and maintaining future connections with customers and regard brand loyalty as their main goal in developing … understanding of hotel brand management, this study investigates to evaluate the relationships between the four marketing …