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Strategische Analyse und Zielb...
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Homburg, Christian
151
Kotler, Philip
149
Bruhn, Manfred
140
Pepels, Werner
109
Meffert, Heribert
105
Hitt, Michael A.
83
Backhaus, Klaus
80
Kleinaltenkamp, Michael
74
Rugman, Alan M.
71
Wiedmann, Klaus-Peter
71
Kumar, V.
69
Tomczak, Torsten
66
Malhotra, Naresh K.
65
Sheth, Jagdish N.
63
Hinterhuber, Hans H.
60
Müller-Stewens, Günter
59
Burmann, Christoph
58
Verbeke, Alain
58
Vrontis, Demetris
58
Keller, Kevin Lane
56
Bauer, Hans H.
55
Albers, Sönke
54
Foss, Nicolai J.
54
Kirchgeorg, Manfred
54
Aaker, David A.
53
Herrmann, Andreas
53
Kraus, Sascha
53
Fritz, Wolfgang
52
Whittington, Richard
52
Esch, Franz-Rudolf
51
Kuß, Alfred
51
Simon, Hermann
50
Teece, David J.
50
Buckley, Peter J.
49
Huber, Frank
49
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48
Henry, Craig
47
Becker, Wolfgang
45
Horváth, Péter
45
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44
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
70
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67
Edward Elgar Publishing
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IGI Global
66
Verlag Dr. Kovač
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Deutschland / Bundesministerium für Ernährung und Landwirtschaft
60
European Society for Opinion and Marketing Research
54
Springer-Verlag GmbH
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Books on Demand GmbH <Norderstedt>
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Haufe-Lexware GmbH & Co. KG
43
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
40
De Gruyter Oldenbourg
36
OECD
34
Harvard Graduate School of Business Administration
33
Verlag Franz Vahlen
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Campus Verlag
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Information Resources Management Association
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Wiley-VCH
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Axel-Springer-Verlag <Berlin> / Marketing Anzeigen
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W. Kohlhammer GmbH
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Springer International Publishing
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UVK Verlagsgesellschaft mbH
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Fördergesellschaft Marketing an der Universität Augsburg
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Springer Gabler <Firma>
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Eric Cuvillier <Firma>
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Harvard Business Review Press
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Uni-Taschenbücher GmbH
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WestLB Panmure <London ; Düsseldorf>
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AMACOM
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Erich-Schmidt-Verlag
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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NetLibrary, Inc
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Nomos Verlagsgesellschaft
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Walter de Gruyter GmbH & Co. KG
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Helmut-Schmidt-Universität
15
Manchester Business School
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RWTH Aachen
13
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SpringerLink / Bücher
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Industrial marketing management : the international journal for industrial and high-tech firms
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755
Springer eBook Collection
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The journal of business & industrial marketing
351
Europäische Hochschulschriften / 5
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Gabler Edition Wissenschaft
279
Strategic management journal
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Harvard business review : HBR
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Technological forecasting & social change : an international journal
197
Harvard-Business-Manager : das Wissen der Besten
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Journal of the Academy of Marketing Science
192
Springer eBook Collection / Business and Economics
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Long range planning : LRP ; international journal of strategic management
188
Journal of marketing management : MM
175
European journal of marketing : EJM
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Journal of business strategy
155
Journal of marketing
154
Business horizons
153
Lehrbuch
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Management decision : MD
149
Journal of business-to-business marketing
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Research
136
Business strategy and the environment
134
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
131
Journal of strategy and management
128
Strategic Direction
121
Strategy & leadership : a publication of Strategic Leadership Forum
121
Journal of business ethics : JOBE
119
Management science : journal of the Institute for Operations Research and the Management Sciences
114
Journal of marketing communications
112
Marketing intelligence & planning
112
Premier reference source
111
International journal of market research : JMRS ; the journal of the Market Research Society
110
Journal of retailing and consumer services
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Technology analysis & strategic management
106
Journal of business economics : JBE
102
Management Decision
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1,220
RePEc
656
USB Cologne (business full texts)
242
EconStor
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BASE
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OLC EcoSci
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61
Conceptualizing a framework for customer integration during new product development of chemical companies
Elvers, David
;
Song, Chie Hoon
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 488-497
Persistent link: https://www.econbiz.de/10011496547
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62
Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna
;
Kuivalainen, Olli
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
Saved in:
63
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
Saved in:
64
In defense of challenger marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
65
IT usage for enhancing trade show performance : evidence from the aviation services
Singh, Jaywant
;
Shukla, Paurav
;
Kalafatis, Stavros P.
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 398-408
Persistent link: https://www.econbiz.de/10011662271
Saved in:
66
Competition in corruptible markets
Singh, Shubhranshu
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011695434
Saved in:
67
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
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68
Integrating online communities within business-to-business marketing communications : an exploratory study
Valos, Michael J.
;
Turner, Paul
;
Scheepers, Helana
; …
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
Saved in:
69
Practice prize report : the 2018 ISMS Gary Lilien Practice Prize Competition
Roberts, John H.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 448-451
Persistent link: https://www.econbiz.de/10012212466
Saved in:
70
Platform service offering to business customers : strategic considerations in engendering seller use of marketing tools
Yang, Botao
;
Yang, Sha
;
Dutta, Shantanu
- In:
Marketing science
41
(
2022
)
2
,
pp. 361-379
Persistent link: https://www.econbiz.de/10013363742
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