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Let the cork fly : creativity and innovation in a family business

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Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry

Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Gupta, Suraksha - In: Journal of business research : JBR 69 (2016) 7, pp. 2471-2479

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Innovative corporate social responsibility : the founder's role in creating a trustworthy corporate brand through "green innovation"

Hillestad, Tore; Xie, Chunyan; Haugland, Sven A. - In: The journal of product & brand management 19 (2010) 6, pp. 440-451

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Asymmetric consequences of radical innovations on category representations of competing brands

Bagga, Charan K.; Noseworthy, Theodore J.; Dawar, Niraj - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 29-39

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The impact of product innovation attributes on brand equity

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The origin of brands : how product evolution creates endless possibilities for new brands

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Sustainable brand-based innovation : the role of corporate brands in driving sustainable innovation

Nedergaard, Nicky; Jones, Richard - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 762-778

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La marque au service de l'innovation (Brand as a Tool for Innovation)

Martin-Bariteau, Florian - 2013

Bien souvent, le brevet est vu comme l'outil par excellence de la protection de l'innovation ; notamment en raison d …'une confusion entre les termes invention et innovation. Si la première est une notion d'ordre juridique, la seconde recouvre une … intéressant pour la protection et la promotion de l'innovation.Patent is often considered as the best way to protect innovation …

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Sources of business growth at different levels of innovativeness : case of firms in EU countries

Božić, Ljiljana - In: Managing global transitions : international research journal 18 (2020) 2, pp. 127-145

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Corporate brand image : technology and innovation in e-tailing

Vannucci, Virginia; Pantano, Eleonora - In: Building corporate identity, image and reputation in …, (pp. 347-362). 2022

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