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Flag up! – Flagship products as important drivers of perceived brand innovativeness

Hubert, Marco; Florack, Arnd; Gattringer, Rafael; … - In: Journal of business research : JBR 71 (2017), pp. 154-163

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Dynamics of disruptive innovations in outperforming global brands : a study in Mexico

Reyes-Mercado, Pável; Rajagopal - In: International journal of business excellence 11 (2017) 1, pp. 1-15

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Green innovation and brand equity : moderating effects of industrial institutions

Yao, Qiong; Zeng, Suzhen; Sheng, Shibin; Gong, Shiyuan - In: Asia Pacific journal of management 38 (2021) 2, pp. 573-602

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Market orientation and new product success relationship : the role of innovation capability, absorptive capacity, green brand positioning

Dogbe, Courage Simon Kofi; Bamfo, Bylon Abeeku; … - In: International journal of innovation management 25 (2021) 3, pp. 2150033-1-2150033-30

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Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success

Borah, Prasad Siba; Dogbe, Courage Simon Kofi; Pomegbe, … - In: European journal of innovation management 26 (2023) 2, pp. 364-385

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Because it is brand new! : recency heuristic for product innovativeness evaluation

Min, Bora - In: International journal of consumer studies 47 (2023) 3, pp. 1023-1041

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Branding : too often overlooked in disruptive innovation and social purpose arenas

Aaker, David A. - In: The journal of brand management : an international journal 30 (2023) 3, pp. 185-189

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Strategic brand innovation : an explorative study of up- and downstream brand innovation practices in SME wineries

Dressler, Marc; Paunović, Ivan - In: International journal of wine business research 35 (2023) 1, pp. 66-88

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How innovation types drive consumers' brand perception : the innovation-brand-interplay of tech giants

Steffl, Jonas; Emes, Jutta - In: Forum Markenforschung 2021 : Tagungsband der Konferenz …, (pp. 171-216). 2023

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Emotion-Driven Innovation : A Methodology to Envision Emotion-Focused New Product Ideas

Alaniz, Teresa; Biazzo, Stefano - 2024

-Driven Innovation -- The language of Emotion-Driven Innovation -- Process development: testing the E-DI in academic environments … -- Process validation: towards the application of E-DI in real design practice -- Emotion-Driven Innovation - The process ….-Emotion-Driven Innovation: An Inside-Out Approach to Design. …

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