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EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.; Stafford, Marla Royne; Peasley, Michael C. - In: Journal of advertising research 56 (2016) 2, pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
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Measuring the advertising efficiency of the top US sports advertisers
Brown, Natalie; Cheong, Yunjae - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10010406130
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A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.; Brouwer, Caryb; Garbayo, Amaya - In: Journal of advertising research 54 (2014) 3, pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
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Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies
Fulgoni, Gian; Lella, Adam - In: Journal of advertising research 54 (2014) 3, pp. 255-258
Persistent link: https://www.econbiz.de/10010419886
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Aligning the virtual with the physical : social media, strategy, and Arts and Gardens
Dumont, Georgette E. - In: Cases on strategic social media utilization in the …, (pp. 184-208). 2015
Persistent link: https://www.econbiz.de/10010507828
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How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement
Spotts, Harlan E.; Purvis, Scott C.; Patnaik, Sandeep - In: Journal of advertising research 54 (2014) 4, pp. 454-468
Persistent link: https://www.econbiz.de/10010481166
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Examining cultural effects on distributed decision-making proceses using keyword analysis and data mining techniques
Zakaria, Norhayati; Cogburn, Derrick L.; Khadapkar, … - In: International journal of business and systems research 6 (2012) 3, pp. 313-335
Persistent link: https://www.econbiz.de/10009616351
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Online advertising and marketing : personal jurisdiction and its potential implications
Aalberts, Robert J.; Nill, Alexander F. - In: Journal of current issues and research in advertising : … 33 (2012) 1, pp. 94-114
Persistent link: https://www.econbiz.de/10009671498
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Bidding of the buying funnel for sponsored search and keyword advertising
Jansen, Bernard J. - In: Journal of electronic commerce research : JECR 12 (2011) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10009295582
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The rock in the pond : how online buzz and offline WOM can make a strong message even more powerful
LaPointe, Pat - In: Journal of advertising research 51 (2011) 3, pp. 456-457
Persistent link: https://www.econbiz.de/10009383712