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How well do AACSB, AMBA and EQ...
Similar by subject
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To:
Subject
All
Brand management
17,731
Markenführung
17,318
Brand image
11,224
Markenimage
11,112
Consumer behaviour
9,539
Konsumentenverhalten
9,437
Betriebswirtschaftsstudium
6,130
Graduate business education
6,092
Markenartikel
5,691
Brand
5,685
Relationship marketing
2,989
Beziehungsmarketing
2,983
Markenpolitik
2,208
Deutschland
2,125
Social Web
2,077
Social web
2,074
Germany
1,998
Wirtschaftspädagogik
1,983
Students
1,973
Studierende
1,969
Online-Marketing
1,847
Business and economics education
1,825
Internet marketing
1,821
USA
1,595
Marketingmanagement
1,592
Lehrplan
1,591
Curriculum
1,587
Marketing management
1,586
United States
1,559
Führungskräfteentwicklung
1,486
Werbewirkung
1,480
Leadership development
1,473
Advertising effects
1,467
Wirtschaftsstudium
1,290
Graduate economics education
1,287
Theorie
1,205
Theory
1,195
Marketing
1,160
Economics department
1,101
Wirtschaftshochschule
1,101
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Online availability
All
Undetermined
11,311
Free
4,252
Type of publication
All
Article
22,188
Book / Working Paper
9,149
Journal
133
Other
18
Type of publication (narrower categories)
All
Article in journal
17,295
Aufsatz in Zeitschrift
17,295
Aufsatz im Buch
3,741
Book section
3,741
Graue Literatur
1,219
Non-commercial literature
1,219
Hochschulschrift
1,170
Thesis
858
Collection of articles of several authors
764
Sammelwerk
764
Working Paper
714
Arbeitspapier
692
Case study
591
Fallstudie
591
Aufsatzsammlung
506
research-article
474
Konferenzschrift
233
Dissertation u.a. Prüfungsschriften
180
Conference paper
165
Konferenzbeitrag
165
Lehrbuch
161
Bibliografie enthalten
147
Bibliography included
147
Conference proceedings
141
Reprint
136
Textbook
135
Ratgeber
114
Guidebook
102
review-article
72
Handbook
70
Handbuch
70
review
70
conceptual-paper
66
non-article
57
Festschrift
54
Article
48
case-report
47
Interview
41
Collection of articles written by one author
38
Sammlung
38
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Language
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English
25,580
German
5,323
Undetermined
401
French
91
Russian
43
Polish
38
Italian
21
Spanish
20
Swedish
13
Danish
7
Lithuanian
7
Dutch
6
Serbian
4
Bulgarian
3
Norwegian
3
Portuguese
3
Romanian
3
Czech
2
Indonesian
2
Afrikaans
1
Valencian
1
Kazakh
1
Latin
1
Latvian
1
Macedonian
1
Multiple languages
1
Turkish
1
Ukrainian
1
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Author
All
Burmann, Christoph
153
Esch, Franz-Rudolf
148
Baumgarth, Carsten
94
Melewar, T. C.
80
Huber, Frank
79
Meffert, Heribert
72
Keller, Kevin Lane
66
Bruhn, Manfred
56
Bauer, Hans H.
50
Ahlert, Dieter
49
Phau, Ian
49
Tomczak, Torsten
48
Balmer, John M. T.
47
Wiedmann, Klaus-Peter
47
De Chernatony, Leslie
46
Bang, Nguyen
43
Sattler, Henrik
43
Loureiro, Sandra Maria Correia
42
Merrilees, Bill
41
Foroudi, Pantea
40
Romaniuk, Jenni
38
Schmidt, Holger J.
38
Völckner, Franziska
37
Diamantopoulos, Adamantios
34
Fournier, Susan
34
Iglesias, Oriol
34
Ind, Nicholas
33
Ko, Eunju
33
Strebinger, Andreas
33
Uggla, Henrik
33
Christodoulides, George
32
Gupta, Suraksha
32
Kernstock, Joachim
32
Han, Heesup
31
Herrmann, Andreas
31
Langner, Tobias
31
Veloutsou, Cleopatra
31
Gierl, Heribert
29
Guzman, Francisco
29
King, Ceridwyn
29
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Institution
All
Springer Fachmedien Wiesbaden
142
Edward Elgar Publishing
32
IGI Global
28
Gesellschaft zur Erforschung des Markenwesens
26
National Bureau of Economic Research
23
Verlag Dr. Kovač
19
Information Resources Management Association
17
Deutsche Gesellschaft für Ökonomische Bildung
14
European Centre for the Development of Vocational Training
14
Haufe-Lexware GmbH & Co. KG
13
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
Books on Demand GmbH <Norderstedt>
11
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
OECD
10
Springer International Publishing
10
Internationale Arbeitsorganisation
9
Institut der Deutschen Wirtschaft Köln
8
Friedrich-Schiller-Universität Jena
7
NetLibrary, Inc
7
Springer Gabler <Firma>
7
UNDP
7
Université Paris-Dauphine (Paris IX)
7
Bundesinstitut für Berufsbildung
6
Fachhochschule Reutlingen / European School of Business
6
Springer-Verlag GmbH
6
Verlag Franz Vahlen
6
World Bank
6
Campus Verlag
5
De Gruyter Oldenbourg
5
Deutschland / Bundeswehr / Universität Hamburg
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Academy of Management
4
American Marketing Association
4
Association for Business Communication
4
Centre for Management Development <Lagos>
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Economics Association
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
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Published in...
All
Journal of business research : JBR
748
The journal of brand management : an international journal
629
The journal of product & brand management
413
SpringerLink / Bücher
367
Journal of retailing and consumer services
366
Journal of education for business
333
Psychology & marketing
179
Journal of management education : a publication of the Organizational Behavior Teaching Society
178
The international journal of management education
177
Journal of Product & Brand Management
173
European journal of marketing : EJM
155
Journal of marketing education : JME
153
Journal of business ethics : JOBE
144
Asia Pacific journal of marketing and logistics
142
Journal of teaching in international business
137
Marketing intelligence & planning
137
Journal of marketing communications
133
Issues in accounting education
132
International journal of hospitality management
131
Journal of marketing management : MM
129
Journal of strategic marketing
129
Tourism management : research, policies, practice
127
Strategic Direction
125
Industrial marketing management : the international journal for industrial and high-tech firms
124
Journal of the Academy of Business Education : JABE
124
Journal of travel and tourism marketing
118
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
108
Springer eBook Collection
104
The IUP journal of brand management : IJBRM
104
Journal of management education : the official publication of the Organizational Behavior Teaching Society
103
Journal of marketing
103
Journal of the Academy of Marketing Science
98
Journal of accounting education
94
Academy of Management learning & education : AMLE
93
Journal of fashion marketing and management
91
Journal of international consumer marketing
90
Innovatives Markenmanagement
89
International marketing review
88
Journal of advertising research
88
Research
88
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Source
All
ECONIS (ZBW)
29,245
USB Cologne (EcoSocSci)
959
Other ZBW resources
841
RePEc
271
EconStor
89
BASE
50
USB Cologne (business full texts)
17
OLC EcoSci
15
ArchiDok
1
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Showing
1
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10
of
31,488
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relevance
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date (newest first)
date (oldest first)
1
Motivating professional student behavior through a gamified personal branding assignment
Robson, Karen
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 154-164
Persistent link: https://www.econbiz.de/10012113913
Saved in:
2
Brand personality and student consumerism towards higher education in Indonesia
Raharjo, Johnny Hadi
;
Warmana, G. Oka
;
Kristianto, Damar
-
2022
Persistent link: https://www.econbiz.de/10013445403
Saved in:
3
Teaching international business via social media projects
Alon, Ilan
;
Herath, Ruwanthi Kumari
- In:
Journal of teaching in international business
25
(
2014
)
1
,
pp. 44-59
Persistent link: https://www.econbiz.de/10010355403
Saved in:
4
Self-marketing brand skills for business students
Manai, Aicha
;
Holmlund, Maria
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 749-762
Persistent link: https://www.econbiz.de/10011447604
Saved in:
5
Brand management at a local scale : a case of "Ghost Awareness"
Ruão, Teresa
;
Marinho, Sandra
;
Balonas, Sara
;
Melo, …
- In:
Corporate reputation review : an international journal
19
(
2016
)
2
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011552662
Saved in:
6
Sport club brand personality scale (SCBPS) : a new brand personality scale for sport clubs
Schade, Michael
;
Piehler, Rico
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 650-663
Persistent link: https://www.econbiz.de/10010462627
Saved in:
7
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
International journal of economics and business research
17
(
2019
)
3
,
pp. 243-261
Persistent link: https://www.econbiz.de/10012021617
Saved in:
8
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
9
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
10
Consumer-based brand equity : do brand relationships matter?
Ruzzier, Maja Konečnik
;
Petek, Nuša
;
Bavdaž, Mojca
- In:
Management : journal of contemporary management issues
27
(
2022
)
1
,
pp. 191-212
Persistent link: https://www.econbiz.de/10013502536
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