existence. The strategic solution in facing this competition is to strengthen the brand as the identity of a city. City Branding … is the right step in completing the selling power of a city. Seeing the City of Branding in Surabaya is one of the … policies of the City of Branding in Indonesia, it is necessary to evaluate the policy problems that have been taken. In terms …

This study aimed at analyzing the trends and unique different applications of city branding, which is a very popular … and updated topic in the field of city management nowadays. This research covered a literature review on the global trends … in city branding, new application types, and a few examples of successful city branding experiences. The study concluded …

the city’s tourism planning under the principles of sustainability, open innovation and co-creation of value. The … the cultural projection of the city and its image attributes. The ratings of tourists and residents will serve as a basis …

to have an overview of regarding the brand image of Bikaji Foods International Limited in Bikaner city; researcher tried …

und Praxis Interne Markenführung Theoretische Grundlagen und Konzeption eines Internal-City-Branding-Modells Empirische … Untersuchung und Implikationen für das Internal City Branding in der Praxis Die Zielgruppen Dozierende und Studierende der … Wirtschaftswissenschaften mit den Schwerpunkten Marketing und Markenmanagement Fach- und Führungskräfte aus dem Stadtmarketing Die Autorin Dr …

scholars and practitioners should work hand in hand -- Chapter 2. Theorizing ‘Value’ in Sustainable Urban Branding Strategies … leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration. The book …, and business administration as well as professionals and practitioners in the public branding and marketing field. …