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The influence of price and brand on the purchasing intensions of Arab women : an empirical study

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The affecvtive and cognitive components as factors in country branding

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Examining customer-brand relationships : a critical approach to empirical models on brand attachment, love, and engagement

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interest of both practitioners and researchers lately. Based on the consumer-brand relationship literature, a theoretical model …, turning the consumer into the best brand promoter. …

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Naked consumer's mind under branded dress : case study of Slovak Republic

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