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Antecedents of private-label brand purchase intention : an experimental analysis
İpek, İlayda; Yılmaz, Çengiz - In: Journal of international consumer marketing 34 (2022) 4, pp. 435-449
Persistent link: https://www.econbiz.de/10013361582
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Branding : perceptual effects on consumer evaluations
Field, J. Robert; Bergiel, Blaise; Giesen, J. Martin; … - In: Competitiveness review : an international business … 22 (2012) 3, pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
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Consumer willingness to pay for local designations : brand effects and heterogeneity at the retail level
Bosworth, Ryan C.; Bailey, DeeVon; Curtis, Kynda R. - In: Journal of food products marketing 21 (2015) 3, pp. 274-292
Persistent link: https://www.econbiz.de/10011432236
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Experiential marketing on brand advocacy : a mixed-method approach on global Apple product users
Machado, Ricardo; Cant, Michael C. - In: International business and economics research journal 13 (2014) 5, pp. 955-962
Persistent link: https://www.econbiz.de/10011281026
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The impact of brand experiences on brand resonance in multi-channel fashion retailing
Huang, Ran; Lee, Stacy H.; Kim, HaeJung; Evans, Leslie - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 129-147
Persistent link: https://www.econbiz.de/10011302385
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Whose fault is it? : effects of relational self-views and outcome counterfactuals on self-serving attribution biases following brand policy changes
Wiggin, Kyra L.; Yalch, Richard F. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 459-472
Persistent link: https://www.econbiz.de/10011344189
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Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information
Hernandez, José Mauro C.; Han, Xiaoqi; Kardes, Frank R. - In: Journal of business research : JBR 67 (2014) 5, pp. 874-881
Persistent link: https://www.econbiz.de/10010363268
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Examining children's preferences for phonetically manipulated brand names across two English accent groups
Baxter, Stacey; Lowrey, Tina M. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 122-124
Persistent link: https://www.econbiz.de/10010370692
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Tastlé-Nestlé, Toogle-Google : the effects of similarity to familiar brand names in brand name innovation
Kronrod, Ann; Lowrey, Tina M. - In: Journal of business research : JBR 69 (2016) 3, pp. 1182-1189
Persistent link: https://www.econbiz.de/10011440265
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Comparing direct and indirect branding in advertising
Hartnett, Nicole; Romaniuk, Jenni; Kennedy, Rachel - In: Australasian marketing journal 24 (2016) 1, pp. 20-28
Persistent link: https://www.econbiz.de/10011484613