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Showing
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1
Examination of
health
messages in food advertising : a case of South Korea
Moon, Young Sook
- In:
Journal of food products marketing
19
(
2013
)
5
,
pp. 387-405
Persistent link: https://www.econbiz.de/10010226827
Saved in:
2
Avoiding poor
health
or approaching good
health
: does it matter? ; the conceptualization, measurement, and consequences of
health
regulatory focus
Gomez, Pierrick
;
Borges, Adilson
;
Pechmann, Cornelia
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
4
,
pp. 451-463
Persistent link: https://www.econbiz.de/10010210188
Saved in:
3
Understanding regulatory focuses : the role of employees' regulatory focus in stress coping styles, and turnover intent to a five-star hotel
Jung, Hyo Sun
;
Yoon, Hye Hyun
- In:
International journal of contemporary hospitality management
27
(
2015
)
2
,
pp. 283-307
Persistent link: https://www.econbiz.de/10011300082
Saved in:
4
Take it or leave it : using regulatory fit theory to understand reward redemption in channel reward programs
Keeling, Debbie Isobel
;
Daryanto, Ahmad
;
Ruyter, Ko de
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1345-1356
Persistent link: https://www.econbiz.de/10010227743
Saved in:
5
Regulatory focus in economic contexts
Florack, Arnd
;
Keller, Johannes
;
Palcu, Johanna
- In:
Journal of economic psychology : research in economic …
38
(
2013
),
pp. 127-137
Persistent link: https://www.econbiz.de/10010235668
Saved in:
6
Regulatory fit effects of gender and marketing message content
McKay-Nesbitt, Jane
;
Bhatnagar, Namita
;
Smith, Malcolm C.
- In:
Journal of business research : JBR
66
(
2013
)
11
,
pp. 2245-2251
Persistent link: https://www.econbiz.de/10009789038
Saved in:
7
Consumer responses to mobile coupons : the roles of shopping motivation and regulatory fit
Khajehzadeh, Saman
;
Oppewal, Harmen
;
Tojib, Dewi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2447-2455
Persistent link: https://www.econbiz.de/10010402772
Saved in:
8
Application of regulatory focus theory to search advertising
Mowle, Elyse N.
;
Georgia, Emily J.
;
Doss, Brian D.
; …
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 494-502
Persistent link: https://www.econbiz.de/10010459751
Saved in:
9
Regulatory congruence effects in two-sided advertising : the mediating role of processing fluency and processing depth
Cornelis, Erlinde
;
Cauberghe, Veroline
;
Pelsmacker, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1451-1465
Persistent link: https://www.econbiz.de/10010414755
Saved in:
10
Pay to walk away : prevention buyers prefer to avoid negotiation
Shalvi, Shaul
;
Reijseger, Gaby
;
Handgraaf, Michel J. J.
; …
- In:
Journal of economic psychology : research in economic …
38
(
2013
),
pp. 40-49
Persistent link: https://www.econbiz.de/10010234276
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