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Nudged to a menu position : the role of "I'm loving it"!

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Emotional impact of dishes versus wines on restaurant diners : from haute cuisine open innovation

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Haute cuisine is emblematic in the world of tourism and is of fundamental importance in the economic and social life in most countries worldwide. Haute cuisine gastronomic experiences play with the senses, involving the diner, thus generating a unique experience for the customer. This empirical...

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