Corporate social responsibility (CSR) reflects a company's effort to assess and take responsibility for the company's actions and effects on economic and social well being, be it towards their communities, supporting social causes or the environment. Engaging in socially responsible behavior is...

Life blood of business i.e. human resource, intellectual capital, finance, material etc. are all the resources in absence of which no commercial activity have an initiation, growth and survival. Sustenance of corporates are dependent to a larger extent on consumer response and acceptance i.e....

Corporate Social Responsibility creates a landing place in the minds of the target consumers. Due to global competition, increase in media clutter, less differentiation in brand companies are using different tools to increase the value of intangible assets. CSR not only creates the Brand...

This paper explores the relationship between corporate communications in general, Corporate Social Responsibility (CSR) communication in particular, and brand personality associations. Multidimensional Scaling (MDS) was used to create a perceptual map of four brands of beverages: (1) Tata Tea; (2)...

This research examines the effects of University Social Responsibility (USR) on the brand image of the university. In Thailand, USR elements have been considered as mandated components quality assurance, but private universities may go beyond basic requirements to leverage advantages in a highly...