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Pelsmacker, Patrick de
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Kaiser, Harry M.
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Gierl, Heribert
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Bruhn, Manfred
61
Eisend, Martin
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51
Taylor, Charles Raymond
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Anderson, Simon P.
42
Dens, Nathalie
40
Nufer, Gerd
38
Septianto, Felix
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37
Diehl, Sandra
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Hermanns, Arnold
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Kind, Hans Jarle
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Cornwell, T. Bettina
35
Mueller, Barbara
35
Okazaki, Shintaro
32
Rosengren, Sara
32
Dahlén, Micael
31
Terlutter, Ralf
31
Woisetschläger, David
31
Chan, Kara
29
Nickel, Volker
29
Pflaum, Dieter
29
Stafford, Marla Royne
29
Jensen, Jonathan A.
28
Nilssen, Tore
28
Huh, Jisu
27
Pepels, Werner
27
Saffer, Henry
27
Hudders, Liselot
26
Yoon, Sukki
26
Hundhausen, Carl
25
Pauwels, Koen
25
Reijmersdal, Eva A. van
25
Rossiter, John R.
25
Sørgard, Lars
25
Yoon, Hye Jin
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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C.E.P.R. Discussion Papers
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Zentralausschuss der Werbewirtschaft
21
Université Paris-Dauphine (Paris IX)
18
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
13
Agricultural and Applied Economics Association - AAEA
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Axel-Springer-Verlag
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EconWPA
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American Marketing Association
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
10
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
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European Society for Opinion and Marketing Research
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IP Deutschland GmbH <Köln>
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CESifo
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Center for Tobacco Control Research and Education, UC San Francisco
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NET Institute
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eSocialSciences
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Økonomisk institutt, Universitetet i Oslo
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Bundesstelle für Aussenhandelsinformation
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Department of Agricultural and Resource Economics, University of Connecticut
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Erasmus Research Institute of Management
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IGI Global
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Shaker Verlag
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Tilburg University, Center for Economic Research
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Journal of advertising research
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Journal of business research : JBR
306
International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Journal of advertising
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European Journal of Marketing
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Journal of promotion management : JPM
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Psychology & marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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European journal of marketing : EJM
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Journal of retailing and consumer services
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SpringerLink / Bücher
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of promotion management : innovations in planning and applied research
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Journal of marketing
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International journal of internet marketing and advertising : IJIMA
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Young Consumers
84
Marketing : ZFP ; journal of research and management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
82
Journal of current issues and research in advertising : JCIRA
76
Marketing letters : a journal of research in marketing
76
European journal of operational research : EJOR
74
International journal of sports marketing & sponsorship
74
Journal of historical research in marketing
74
NBER working paper series
72
Marketing Science
71
Jahrbuch der Absatz- und Verbrauchsforschung
70
Health marketing quarterly
68
Strategic Direction
65
International Marketing Review
64
Sport marketing quarterly : preferred journal of the Sport Marketing Association
64
International Journal of Sports Marketing and Sponsorship
61
Journal of Product & Brand Management
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Journal of current issues and research in advertising
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Working paper / National Bureau of Economic Research, Inc.
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1
Rivalries and sponsor affiliation : examining the effects of social identity and argument strength on responses to
sponsorship
-related
advertising
messages
Bee, Colleen
;
Dalakas, Vassilis
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 408-424
Persistent link: https://www.econbiz.de/10011518848
Saved in:
2
Influences on
sponsorship
deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
Saved in:
3
Advertisers and American broadcasting : from institutional
sponsorship
to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
4
Getting the sustainability message across : an endorsed Colombian environmental cinematographic strategy
Barrios, Andrés
;
Wilson, Bradley
;
Arias, Claudia
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 910-927
Persistent link: https://www.econbiz.de/10011859144
Saved in:
5
Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide
advertising
campaigns
Nichols, Bridget Satinover
;
Cobbs, Joe
;
Raska, David
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
4
,
pp. 212-226
Persistent link: https://www.econbiz.de/10011635483
Saved in:
6
Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
Saved in:
7
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
8
Die Werbebeobachtung in Österreich
Fessel, Klaus
- In:
Handbuch der Marktforschung
,
(pp. 74-78)
.
2007
Persistent link: https://www.econbiz.de/10003536385
Saved in:
9
The effects of second screen use on sponsor brand awareness : a dual coding theory perspective
Jensen, Jonathan A.
;
Walsh, Patrick
;
Cobbs, Joe
; …
- In:
The journal of consumer marketing
32
(
2015
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011300136
Saved in:
10
The effectiveness of
advertising
that leverages
sponsorship
and cause-related marketing : a contingency model
Chang, Chingching
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 317-338
Persistent link: https://www.econbiz.de/10009744451
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