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Shankar, Venkatesh
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9
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ECONIS (ZBW)
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41
New product preannouncements and shareholder value : don't make promises you can't keep ; report No. 06-116
Sorescu, Alina
;
Shankar, Venkatesh
;
Kushwaha, Tarun
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 23-48
Persistent link: https://www.econbiz.de/10003393772
Saved in:
42
Asymmetric new product development alliances : are the gains symmetric across the partners? ; report No. 06-117
Kalaignanam, Kartik
;
Shankar, Venkatesh
;
Varadarajan, Rajan
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 49-74
Persistent link: https://www.econbiz.de/10003393778
Saved in:
43
Mobile marketing in the retailing environment : current insights and future research avenues
Shankar, Venkatesh
;
Venkatesh, Alladi
;
Hofacker, Charles
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 111-120
Persistent link: https://www.econbiz.de/10003987332
Saved in:
44
Creating and managing the product mix
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503402
Saved in:
45
Innovations in retailing : editorial
Shankar, Venkatesh
;
Yadav, Manjit S.
- In:
Journal of retailing
87
(
2011
),
pp. 1-2
Persistent link: https://www.econbiz.de/10009521759
Saved in:
46
Late-mover strategies
Shankar, Venkatesh
;
Carpenter, Gregory S.
- In:
Handbook of marketing strategy
,
(pp. 362-375)
.
2012
Persistent link: https://www.econbiz.de/10009530850
Saved in:
47
Leveraging social media in the pharmaceutical industry
Shankar, Venkatesh
;
Li, Jiaoyang
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 477-505)
.
2014
Persistent link: https://www.econbiz.de/10010353475
Saved in:
48
First-mover advantage in the Internet-enabled market environment
Varadarajan, Rajan
;
Yadav, Manjit S.
;
Shankar, Venkatesh
- In:
Handbook of strategic e-business management
,
(pp. 157-185)
.
2014
Persistent link: https://www.econbiz.de/10010233094
Saved in:
49
Asymmetries in the effects of drivers of brand loyalty between early and late adopters and across technology generations
Lam, Shun Yin
;
Shankar, Venkatesh
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10010347810
Saved in:
50
Mobile marketing : the way forward
Shankar, Venkatesh
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 1-2
Persistent link: https://www.econbiz.de/10011489393
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