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Pouliopoulos, Leonidas; Pouliopoulos, Theofilos; … - In: Advances in applied economic research : proceedings of …, (pp. 303-316). 2017

Persistent link: https://www.econbiz.de/10011744138

How EMNEs and DMNEs can attract applicants in emerging and developed countries : a cross-national conjoint analysis on the role of country-of-origin and CSR

Bich Ngoc Le; Morschett, Dirk - In: International journal of human resource management 35 (2024) 8, pp. 1449-1485

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Consumer animosity and foreign direct investment : an investigation of consumer responses

Fong, Cher Min; Lee, Chun-Ling; Du, Yunzhou - In: International business review : the official journal of … 24 (2015) 1, pp. 23-32

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Measuring negative effects of copycat products in emerging consumer markets

Suzuki, Mayu; Washida, Yuichi - In: Hitotsubashi journal of commerce and management 55 (2021) 1, pp. 1-13

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Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations

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Evaluation of foreign products in the context of South-North geographic cues

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How do controversial foreign country images affect consumers?

Ortega Egea, José Manuel; García-de-Frutos, Nieves - In: International journal of consumer studies 47 (2023) 5, pp. 1927-1949

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Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals

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Ways to neutralize the country-of-origin effect in the emerging market firms international branding

Witek-Hajduk, Marzanna Katarzyna; Grudecka, Anna - In: International journal of management and economics 59 (2023) 1, pp. 46-56

Paper's objectives: The purpose of this paper is to examine the ways in which to neutralize the country-of-origin (COO) effect (COE) in the emerging market of firms' international branding. Design/methods applied/approach used: A multiple-case study of five companies from European and Asian...

Persistent link: https://www.econbiz.de/10014310104

Country of origin effect in international business : strategic and consumer perspectives

Witek-Hajduk, Marzanna Katarzyna (ed.); Grudecka, Anna (ed.) - 2024

Persistent link: https://www.econbiz.de/10014493564