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The sensory brand of the destination. Case study: Transylvania

DIŢOIU, Mihail-Cristian; STĂNCIOIU, Aurelia-Felicia; … - In: Theoretical and Applied Economics XVIII(2014) (2014) 5(594), pp. 37-50

Destinations can be considered a predominantly experiential tourism product in the context of sensory marketing, which would be the best instrument for creating, communicating and delivering the experiential values of the tourism product, and for developing the sensory brand of a destination....

Persistent link: https://www.econbiz.de/10011004960

Sensory Experience at Farm-to-Table Events (SEFTE) : conceptualization and scale development

Kuo, Tonny Menglun; Liu, Chyong-Ru; Wang, Yao-Chin; … - In: Journal of hospitality marketing & management 33 (2024) 2, pp. 169-189

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The sound of music : the effect of timbral sound quality in audio logos on brand personality perception

Melzner, Johann; Raghubir, Priya - In: Journal of marketing research 60 (2023) 5, pp. 932-949

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Stop me if you've heard this one before : identity-based consumer responses to music in marketing contexts

Godfrey, Zoë; Korschun, Daniel - In: AMS review : official publication of the Academy of … 14 (2024) 1/2, pp. 37-52

Persistent link: https://www.econbiz.de/10014584096

The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions : the mediating role of affective fluency

Jaud, David A.; Melnyk, Valentyna - In: Journal of retailing and consumer services 53 (2020), pp. 1-10

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The smell of healthy choices : cross-modal sensory compensation effects of ambient scent on food purchases

Biswas, Dipayan; Szocs, Courtney - In: Journal of marketing research 56 (2019) 1, pp. 123-141

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Keeping distance! How infectious disease threat lowers consumers' attitudes toward densely displayed products

Yi, Yanxin; Wang, Wangshuai; Karimi, Sahar; Katsumata, … - In: Psychology & marketing 41 (2024) 7, pp. 1549-1561

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Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention

Droulers, Olivier; Yu, Junwei; Lacoste-Badie, Sophie - In: Journal of advertising research 64 (2024) 2, pp. 154-174

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Effect of auditory signals in sensory marketing : evidence from India

Gupta, Sangita Dutta; Al Deen Shah, Mohamed Moin; … - In: International journal of business excellence : IJBEX 28 (2022) 1, pp. 75-89

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How and why a touchscreen interface impacts psychological ownership and its downstream consequences

Liu, Yunxin - In: Journal of retailing and consumer services 70 (2023), pp. 1-12

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