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The scentscape: An integrative framework describing scents in servicescapes
Girard, Marc; Girard, Anna; Suppin, Anna-Caroline; … - In: jbm - Journal of Business Market Management 9 (2016) 1, pp. 597-622
scent perception and evoked internal and behavioral reactions in a servicescape. We derive 11 key findings, which need to be … impacts on customers and employees in service environments. The paper extends Bitner's servicescape model (1992) and combines … it with Gulas and Bloch's (1995) model of the influence of ambient scent, while integrating further results from a …
Persistent link: https://www.econbiz.de/10011582833
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Using scent in marketing: problems and possibilities
Gajauskaitė, Laura - 2009
, that congruent scent can increase sales, an experiment had been carried out in Lithuania. Experiment results deny the …
Persistent link: https://www.econbiz.de/10009478896
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Ambient scent and consumer behavior : a field study in a florist's retail shop
Jacob, Céline; Stefan, Jordy; Guéguen, Nicolas - In: The international review of retail, distribution and … 24 (2014) 1, pp. 116-120
Persistent link: https://www.econbiz.de/10010247438
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Olfactory branding : a new trend for defining brands through smell : a case of ITC Sonar Hotel in Kolkata, India
Chatterjee, Shuvam - In: International journal of trade and global markets 8 (2015) 3, pp. 196-206
Persistent link: https://www.econbiz.de/10011435692
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The effects of scent on consumer behaviour
Rimkute, Justina; Moraes, Caroline; Ferreira, Carlos - In: International journal of consumer studies 40 (2016) 1, pp. 24-34
Persistent link: https://www.econbiz.de/10011537836
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The cool scent of power : effects of ambient scent on consumer preferences and choice behavior
Madzharov, Adriana V.; Block, Lauren G.; Morrin, Maureen - In: Journal of marketing 79 (2015) 1, pp. 83-96
Persistent link: https://www.econbiz.de/10010502719
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Self-appraisals in Mexico : assessing the self-enhancing tactician perspective
Goris, José R. - In: International journal of commerce and management 24 (2014) 2, pp. 152-166
Persistent link: https://www.econbiz.de/10010389719
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Research on the design of hospitable fragrances by several seasons
Nakagawa, Harumi; Iwamoto, Miyuki; Kuwahara, Noriaki - In: International Journal of Hospitality and Event Management 2 (2019) 2, pp. 173-190
Persistent link: https://www.econbiz.de/10012514995
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Calibrating 30 years of experimental research : a meta-analysis of the atmospheric effects of music, scent, and color
Roschk, Holger; Loureiro, Sandra Maria Correia; … - In: Journal of retailing 93 (2017) 2, pp. 228-240
Persistent link: https://www.econbiz.de/10011721817
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The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv; Levy, Shalom; Zwilling, Moty - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 568-590
Persistent link: https://www.econbiz.de/10011882034