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Finding the future : crowdsourcing versus the Delphi technique

Flostrand, Andrew - In: Business horizons 60 (2017) 2, pp. 229-236

Persistent link: https://www.econbiz.de/10011653698

Fake news and brand management : a Delphi study of impact, vulnerability and mitigation

Flostrand, Andrew; Pitt, Leyland; Kietzmann, Jan - In: Journal of Product & Brand Management 29 (2019) 2, pp. 246-254

Purpose: Fake news is presently one of the most discussed phenomena in politics, social life and the world of business. This paper aims to report the aggregated opinions of 42 brand management academics on the level of threat to, the involvement of, and the available actions of brand managers...

Persistent link: https://www.econbiz.de/10012076784

Playoff payoff : Super Bowl advertising for movies

Ho, Jason Y. C.; Dhar, Tirtha; Weinberg, Charles B. - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 168-179

Persistent link: https://www.econbiz.de/10003885165

Viral marketing : motivations to forward online content

Ho, Jason Y. C.; Dempsey, Melanie - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1000-1006

Persistent link: https://www.econbiz.de/10008652817

The Delphi technique in forecasting : a 42-year bibliographic analysis (1975-2017)

Flostrand, Andrew; Pitt, Leyland F.; Bridson, Shannon - In: Technological forecasting & social change : an … 150 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012228898

An empirical study of uniform and differential pricing in the movie theatrical market

Ho, Jason Y. C.; Liang, Yitian; Weinberg, Charles B.; … - In: Journal of marketing research : JMR 55 (2018) 3, pp. 414-431

Persistent link: https://www.econbiz.de/10011878752

Caught in a vicious cycle? : student perceptions of academic dishonesty in the business classroom

Ferguson, Sarah Lord; Flostrand, Andrew; Lam, Joey; … - In: The international journal of management education 20 (2022) 3, pp. 1-15

Persistent link: https://www.econbiz.de/10013535876

Administrative trade barrier : an empirical analysis of exporting Hollywood movies to China

Wu, Chunhua; Weinberg, Charles B.; Wang, Qiyuan; Ho, … - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 1253-1274

Persistent link: https://www.econbiz.de/10013471089

Demand and distribution relationships in the ready-to-drink iced tea market : a graphical approach

Krider, Robert E.; Li, Tieshan; Liu, Yong; Weinberg, … - In: Marketing letters : a journal of research in marketing 19 (2008) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10003666091

Trait and image interaction : in ecotourism preference

Krider, Robert E.; Arguello, Ariana; Campbell, Colin; … - In: Annals of tourism research : ATR ; a social sciences journal 37 (2010) 3, pp. 779-801

Persistent link: https://www.econbiz.de/10009534464