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Creating effective franchising relationships : challenges of managing mature franchisees
Frazer, Lorelle; Merrilees, Bill; Nathan, Greg; … - In: Entrepreneurship and organizational change : managing …, (pp. 135-148). 2020
Persistent link: https://www.econbiz.de/10012165409
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Theoretical insights into organ donation and social change
Alsalem, Amani; Weaven, Scott; Thaichon, Park - In: Entrepreneurship and organizational change : managing …, (pp. 149-166). 2020
Persistent link: https://www.econbiz.de/10012165412
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B2B purchase engagement : examining the key drivers and outcomes in professional services
Nyadzayo, Munyaradzi W.; Casidy, Riza; Thaichon, Park - In: Industrial marketing management : the international … 85 (2020), pp. 197-208
Persistent link: https://www.econbiz.de/10012212139
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From connoisseur luxury to mass luxury : value co-creation and co-destruction in the online environment
Quach, Sara; Thaichon, Park - In: Journal of business research : JBR 81 (2017), pp. 163-172
Persistent link: https://www.econbiz.de/10011771667
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Managing customer switching behavior in the banking industry
Thaichon, Park; Quach, Sara; Bavalur, Amulya Sai; Nair, … - In: Services marketing quarterly 38 (2017) 3, pp. 142-154
Persistent link: https://www.econbiz.de/10011756714
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Aesthetic labor and visible diversity : the role in retailing service encounters
Quach, Sara; Jebarajakirthy, Charles; Thaichon, Park - In: Journal of retailing and consumer services 38 (2017), pp. 34-43
Persistent link: https://www.econbiz.de/10011743114
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Developing digital marketing : relationship perspectives
Thaichon, Park (ed.); Ratten, Vanessa (ed.) - 2021 - First edition
Persistent link: https://www.econbiz.de/10012507766
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Resilience toward supply disruptions : a stochastic inventory control model with partial backordering under the base stock policy
Taleizadeh, Ata Allah; Tafakkori, Keivan; Thaichon, Park - In: Journal of retailing and consumer services 58 (2021), pp. 1-19
Persistent link: https://www.econbiz.de/10012430725
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Online retailing and relationship marketing : evolution and theoretical insights into online retailing and relationship marketing
Thaichon, Park; Liyanaarachchi, Gajendra; Ratten, Vanessa; … - In: Transforming relationship marketing : strategies and …, (pp. 1-23). 2021
Persistent link: https://www.econbiz.de/10012318787
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Athlete entrepreneurs : relationship marketing through collaborative ideation
Ratten, Vanessa; Thaichon, Park - In: Transforming relationship marketing : strategies and …, (pp. 100-116). 2021
Persistent link: https://www.econbiz.de/10012318950