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Self-congruity, destination brand, and the use of social media

Luna-Cortés, Gonzalo - In: Tourism analysis : an interdisciplinary tourism & … 26 (2021) 1, pp. 77-81

Persistent link: https://www.econbiz.de/10012438999

Exploring behavioral differences between new and repeat cruisers to a cruise brand

Sun, Xiaodong; Kwortnik, Robert; Gauri, Dinesh Kumar - In: International journal of hospitality management 71 (2018), pp. 132-140

Persistent link: https://www.econbiz.de/10011849644

Destination branding by residents : the role of perceived responsibility in positive and negative word-of-mouth

Jeuring, Jelmer Hendrik Gerard; Haartsen, Tialda - In: Tourism planning & development 14 (2017) 2, pp. 240-259

Persistent link: https://www.econbiz.de/10011647966

Comparative analysis of tourist brand of Montenegro and Croatia : perspectives of the impact on the economy of the State

Rabrenović, Jovan - In: Economic analysis : EA 51 (2018) 3/4, pp. 67-80

Persistent link: https://www.econbiz.de/10012061716

Branding destination co-creatively : a case study of tourists' involvement in the naming of a local attraction

Kim, Hany; Stepchenkova, Svetlana; Babalou, Vahideh - In: Tourism management perspectives : TMP 28 (2018), pp. 189-200

Persistent link: https://www.econbiz.de/10011942679

Muslim travelers in Asia : the destination preferences and brand perceptions of Malaysian tourists

Kim, Seongseop; Im, Holly Hyunjung; King, Brian - In: Journal of vacation marketing : an international journal 21 (2015) 1, pp. 3-21

Persistent link: https://www.econbiz.de/10010511186

The impact of brand experience on downtown success

Beckman, Eric; Kumar, Archana; Kim, Youn-kyung - In: Journal of travel research : a quarterly publication of … 52 (2013) 5, pp. 646-658

Persistent link: https://www.econbiz.de/10009791042

Encouraging brand attachment on consumer behaviour : Pet-friendly tourism segment

Alves, Helena Margarida; Sousa, Bruno; Carvalho, Aida; … - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 8 (2022) 2, pp. 16-24

Persistent link: https://www.econbiz.de/10013532283

The influence of negative travel-related experience on tourist's brand loyalty

De Cosmo, Lucrezia Maria; Piper, Luigi; Mileti, Antonio; … - In: Italian journal of marketing : ITJM 2023 (2023) 3, pp. 351-368

Persistent link: https://www.econbiz.de/10014330964

Bali brand love : a perspective from domestic tourists

Sukaatmadja, I. Putu Gde; Yasa, Ni Nyoman Kerti; … - In: Cogent business & management 10 (2023) 3, pp. 1-18

This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on … brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists … positive WOM. Brand image, experience, and destination quality are maintained to build high brand love for Bali. These also …

Persistent link: https://www.econbiz.de/10014506310