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Re-branding the Nigerian Professional Football League: open play or dead ball?

Madichie, Nnamdi O - In: Marketing Intelligence & Planning 34 (2016) 2, pp. 256-280

policy levels. Social implications – There are success stories on the management and development of football in Africa and as …Purpose – The purpose of this paper is to highlight the challenges of Nigerian Professional Football League teams at … the 2014 FIFA World Cup in Brazil – an international event – where Nigeria participated alongside four others – Algeria …

Persistent link: https://www.econbiz.de/10014947395

Attenuation of negative sponsorship effects in the context of rival sports teams' fans

Grohs, Reinhard; Reisinger, Heribert; Woisetschläger, David - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1880-1901

Persistent link: https://www.econbiz.de/10011449336

Managing brand identity strategy : how professional football wins the game

Blumrodt, Jens; Huang-Horowitz, Nell C. - In: Journal of business strategy 38 (2017) 6, pp. 31-37

Persistent link: https://www.econbiz.de/10011757467

Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs

Reghunathan, Aravind; Joseph, Joshy - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 245-264

Persistent link: https://www.econbiz.de/10012697147

Sports sponsorship perceptions : an exploration

Ferrier, Susan; Waite, Kathryn; Harrison, Tina - In: Journal of financial services marketing : JFSM 18 (2013) 2, pp. 78-90

Persistent link: https://www.econbiz.de/10010205378

Creating fans from scratch : a qualitative analysis of child consumer brand perceptions of a new sport team

Reifurth, Katherine R. N.; Wear, Henry T.; Heere, Bob - In: Sport management review 23 (2020) 3, pp. 428-442

Persistent link: https://www.econbiz.de/10012295893

Corporate social responsibility communication in the football industry : evidence from Juventus football club

Profumo, Giorgia; Rith, Rongtitya; Spinelli, Riccardo; … - In: Corporate governance and research & development studies … (2024) 1, pp. 73-99

This study investigates the CSR communication and reporting practice of professional football clubs to examine the … study focuses on Juventus football club (hereby Juventus). NVivo 12 is employed as a qualitative content analysis method to … engaged by the CSR-related Facebook posts, compared to those dedicated to football-related topics, as confirmed by the limited …

Persistent link: https://www.econbiz.de/10014516146

Brand lovemarks scale of sport fans

Shuv-Ami, Avichai; Vrontis, Demetris; Thrassou, Alkis - In: Journal of promotion management : JPM 24 (2018) 2, pp. 215-232

Persistent link: https://www.econbiz.de/10011875380

The structure, content and context of achieved celebrity brands : a study of footballers in their brandscapes

Zarkada, Anna; Tzoumaka, Eugenia - In: International journal of sport management and marketing … 20 (2020) 1/2, pp. 92-117

Persistent link: https://www.econbiz.de/10012523263

Brand new : a longitudinal investigation of brand associations as drivers of team identity among fans of a new sport team

Wear, Henry; Heere, Bob - In: Journal of sport management : the official journal of … 34 (2020) 5, pp. 475-487

Persistent link: https://www.econbiz.de/10012293666

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