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Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British monarchy

Balmer, John M. T. - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1380-1398

Persistent link: https://www.econbiz.de/10009378660

Corporate rebranding : an internal perspective

Joseph, Abraham; Gupta, Suraksha; Wang, Yichuan; … - In: Journal of business research : JBR 130 (2021), pp. 709-723

Persistent link: https://www.econbiz.de/10012544901

Role of corporate identity, image and reputation in investors' behavioral decision making : does emotional attachment matter?

Usman Ahmad Qadri; Mazuri Abd Ghani; Sheikh, Muhammad Azhar - In: Pakistan journal of commerce and social sciences 14 (2020) 1, pp. 120-142

The aim of this study is to examine the intervening effect of investor emotional attachment between corporate reputation and investors' behavioral decision-making in the context of Pakistan stock exchange (PSX). Specifically, an attempt is made to investigate the indirect effect between...

Persistent link: https://www.econbiz.de/10012210477

Weathervanes or signposts? Constructs or philosophy? : scrutinizing and explicating corporate image, corporate identity, corporate communications, corporate reputation, corporate b...

Balmer, John M. T. - In: Contemplating corporate marketing, identity and …, (pp. 3-35). 2010

Persistent link: https://www.econbiz.de/10008658063

Corporate social responsibility (CSR) for ethical corporate identity management : framing CSR as a tool for managing the CSR-luxury paradox online

Wong, Jia Yun; Dhanesh, Ganga Sasidharan - In: Corporate communications : an international journal 22 (2017) 4, pp. 420-239

Persistent link: https://www.econbiz.de/10011806599

Corporate heritage in CSR communication : a means to responsible brand image?

Blömbeck, Anna; Scandelius, Christina - In: Corporate communications : an international journal 18 (2013) 3, pp. 362-382

Persistent link: https://www.econbiz.de/10010358531

Exploring internal stakeholders' emotionalattachment & corporate brand perceptionsthrough corporate storytelling for branding

Nyagadza, Brighton; Kadembo, Ernest M.; Makasi, Africa - In: Cogent business & management 7 (2020) 1, pp. 1-22

The goal of this article was to explore internal stakeholders' emotional attachment and corporate brand perceptions through corporate storytelling for branding. Due to the nature of the research questions, the research was purely qualitative in nature. A total of fifty four (54) in-depth...

Persistent link: https://www.econbiz.de/10012643839

New perspectives on communication of change in corporate identity

Gupta, Seema - In: IIMB management review 28 (2016) 2, pp. 60-71

Persistent link: https://www.econbiz.de/10011623259

The influence of employer branding and employees' personal branding on corporate branding and corporate reputation

Potgieter, Adele; Doubell, Marianne - In: African journal of business and economic research : AJBER 15 (2020) 2, pp. 107-133

Persistent link: https://www.econbiz.de/10012666154

Communicating corporate brands through social media : an exploratory study

Vernuccio, Maria - In: International journal of business communication : IJBC … 51 (2014) 3, pp. 211-233

Persistent link: https://www.econbiz.de/10010378782