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Referral programs and customer value
Schmitt, Philipp; Skiera, Bernd; Van Den Bulte, Christophe - In: Wert- und dialogorientiertes Kundenmanagement, (pp. 77-113). 2011
Persistent link: https://www.econbiz.de/10009239977
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Überprüfung des Zusammenhangs zwischen Weiterempfehlungsbereitschaft und Kundenwert
Schmitt, Philipp; Meyer, Steffen; Skiera, Bernd - In: Wert- und dialogorientiertes Kundenmanagement, (pp. 25-64). 2011
Persistent link: https://www.econbiz.de/10009239983
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Preemptive strike against the global financial crisis : how banking markets could take precautions
Skiera, Bernd; Bermes, Manuel - In: Value creation and economic sustainability in banking, (pp. 93-114). 2012
Persistent link: https://www.econbiz.de/10009428098
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Non-customer business and firm success
Schulze, Christian; Bermes, Manuel; Skiera, Bernd - In: Value creation and economic sustainability in banking, (pp. 67-92). 2012
Persistent link: https://www.econbiz.de/10009428100
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Customer equity sustainability ratio : a new metric for assessing a firm's future orientation
Skiera, Bernd; Bermes, Manuel; Horn, Lutz - In: Value creation and economic sustainability in banking, (pp. 25-66). 2012
Persistent link: https://www.econbiz.de/10009428102
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Measuring consumers' preferences for metered pricing of services
Schlereth, Christian; Skiera, Bernd; Wolk, Agnieszka - In: Journal of service research : JSR 14 (2011) 4, pp. 443-459
Persistent link: https://www.econbiz.de/10009491360
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Advance payment systems : paying too much today and being satisfied tomorrow
Schulz, Fabian; Schlereth, Christian; Mažar, Nina; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 238-250
Persistent link: https://www.econbiz.de/10011398522
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What makes deal-of-the-day promotions really effective? : the interplay of discount and time constraint with product type
Eisenbeiß, Maik; Wilkinson, Robert; Skiera, Bernd; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 387-397
Persistent link: https://www.econbiz.de/10011428880
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A comparison of different pay-per-bid auction formats
Kim, Ju-Young; Brünner, Tobias; Skiera, Bernd; Natter, … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 368-379
Persistent link: https://www.econbiz.de/10011280171
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Customizing social media marketing
Schulze, Christian; Schöler, Lisa; Skiera, Bernd - In: MIT sloan management review 56 (2014/15) 2, pp. 8-10
Persistent link: https://www.econbiz.de/10011339171