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Customer selection to acquire, retain, and grow
Dixon, Andrea L. - In: The Oxford handbook of strategic sales and sales management, (pp. 313-343). 2011
Persistent link: https://www.econbiz.de/10008991488
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Searching for customer perceived value insights for small-size distributors of medical technology in Austria
Gattringer, Regina - 2011
Persistent link: https://www.econbiz.de/10009374630
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Product customization and customer service costs : an empirical analysis
Kumar, Anuj; Telang, Rahul - In: Manufacturing & service operations management : M & SOM 13 (2011) 3, pp. 347-360
Persistent link: https://www.econbiz.de/10009259970
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Understanding the value of customer data
Green, Andy - In: Journal of direct, data and digital marketing practice … 13 (2011/12) 3, pp. 221-233
Persistent link: https://www.econbiz.de/10009490036
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The impact of users’ characteristics on customer lifetime value raising : evidence from mobile data service in China
Qi, Jia-Yin; Qu, Qi-Xing; Zhou, Yong-Pin; Li, Lei - In: Information technology and management 16 (2015) 4, pp. 273-290
Persistent link: https://www.econbiz.de/10011398806
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New approach to customer segmentation based on changes in customer value
Hosseini, Monireh; Shabani, Mostafa - In: Journal of marketing analytics : JMA 3 (2015) 3, pp. 110-121
Persistent link: https://www.econbiz.de/10011416878
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Determining value in a complex service setting
Plewa, Carolin; Sweeney, Jillian C.; Michayluk, David - In: Journal of service theory and practice : JSTP 25 (2015) 5, pp. 568-591
Persistent link: https://www.econbiz.de/10011417693
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The transformation of value and evolution of customer experience : an exploration of the typologies, facets and significance
Tandon, Anushree; Tripathi, Vibhuti; Gupta, Ashish - In: International journal of Indian culture and business … 8 (2014) 4, pp. 425-441
Persistent link: https://www.econbiz.de/10011282823
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The external effect of marketing accountability in business relationships : exploring the role of customer perceived value
Arlanagic-Kalajdzic, Maja; Zabkar, Vesna - In: Industrial marketing management : the international … 46 (2015), pp. 83-97
Persistent link: https://www.econbiz.de/10011286975
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Customer expansion processes mediating by knowledge from customer in the Jordanian telecommunication sector to achieve customer profitability
Alhawari, Samer - In: International journal of e-entrepreneurship and … 5 (2015) 1, pp. 15-31
Persistent link: https://www.econbiz.de/10011372759