Narrow search
Showing 1 - 10 of 253
Cover Image
Strategic drivers, anticipated and unanticipated outcomes of customer engagement
Hollebeek, Linda D.; Conduit, Jodie; Brodie, Roderick J. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 393-398
Persistent link: https://www.econbiz.de/10011483099
Cover Image
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.; Glynn, Mark S.; Brodie, Roderick J. - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Cover Image
Advancing and consolidating knowledge about customer engagement
Brodie, Roderick J.; Hollebeek, Linda D. - In: Journal of service research : JSR 14 (2011) 3, pp. 283-284
Persistent link: https://www.econbiz.de/10009383364
Cover Image
Customer engagement : essence, dimensionality, and boundaries
Doorn, Jenny van - In: Journal of service research : JSR 14 (2011) 3, pp. 280-282
Persistent link: https://www.econbiz.de/10009383374
Cover Image
Engagement and experiences : comment on Brodie, Hollenbeek, Juric, and Ilic (2011)
Malthouse, Edward C.; Calder, Bobby J. - In: Journal of service research : JSR 14 (2011) 3, pp. 277-279
Persistent link: https://www.econbiz.de/10009383380
Cover Image
The perils of focusing on highly engaged customers
Libai, Barak - In: Journal of service research : JSR 14 (2011) 3, pp. 275-276
Persistent link: https://www.econbiz.de/10009383384
Cover Image
Customer engagement : opportunities and challenges for organizations
Bolton, Ruth N. - In: Journal of service research : JSR 14 (2011) 3, pp. 272-274
Persistent link: https://www.econbiz.de/10009383389
Cover Image
Customer engagement : conceptual domain, fundamental propositions, and implications for research
Brodie, Roderick J.; Hollebeek, Linda D.; Jurić, Biljana; … - In: Journal of service research : JSR 14 (2011) 3, pp. 252-271
Persistent link: https://www.econbiz.de/10009383399
Cover Image
Theorizing about resource integration through service-dominant logic
Peters, Linda D.; Löbler, Helge; Brodie, Roderick J.; … - In: Marketing theory 14 (2014) 3, pp. 249-268
Persistent link: https://www.econbiz.de/10010461934
Cover Image
Non-monetary social and network value : understanding the effects of non-paying customers in new media
Hollebeek, Linda D.; Brodie, Roderick J. - In: Journal of strategic marketing 24 (2016) 3/4, pp. 169-174
Persistent link: https://www.econbiz.de/10011591889