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How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen; Palan, Kay M. - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
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Bridging the gab between time and space : examining the impact of commercial length and frequency on advertising effectiveness
Jeong, Yongick; Sanders, Meghan; Zhao, Xinshu - In: Journal of marketing communications 17 (2011) 4, pp. 263-279
Persistent link: https://www.econbiz.de/10009373360
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Introducing the Ad ECG : how the set-top box tracks the lifeline of television
Kent, Robert J.; Schweidel, David A. - In: Journal of advertising research 51 (2011) 4, pp. 586-593
Persistent link: https://www.econbiz.de/10009502008
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How much is too much? : the collective impact of repetition and position in multi-segment sports broadcast
Jeong, Yongick; Tran, Hai L.; Zhao, Xinshu - In: Journal of advertising research 52 (2012) 1, pp. 87-101
Persistent link: https://www.econbiz.de/10009548160
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The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.; Gentry, James W.; Harrison, … - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
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What makes a Super Bowl ad super? : five-act dramatic form affects consumer super bowl advertising ratings
Quesenberry, Keith A.; Coolsen, Michael K. - In: Journal of marketing theory and practice 22 (2014) 4, pp. 437-454
Persistent link: https://www.econbiz.de/10010510247
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Antidepressant advertising effects on drug knowledge and drug seeking
Callaghan, Glenn M.; Laraway, Sean; Snycerski, Susan; … - In: The journal of consumer marketing 30 (2013) 3, pp. 267-272
Persistent link: https://www.econbiz.de/10009765036
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Second-by-second analysis of advertising exposure in TV pods : the dynamics of position, length, and timing
Swaminathan, Srinivasan; Kent, Robert J. - In: Journal of advertising research 53 (2013) 1, pp. 91-100
Persistent link: https://www.econbiz.de/10009745859
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Fast-food restaurant advertising on television and its influence on youth body composition
Grossman, Michael; Tekin, Erdal; Wada, Roy - 2012
Persistent link: https://www.econbiz.de/10009697996
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Exploding the legend of TV advertising and price promotions
Harvey, Bill; Herbig, Terese; Keylock, Matthew; … - In: Journal of advertising research 52 (2012) 3, pp. 339-345
Persistent link: https://www.econbiz.de/10009663636