Narrow search
Showing 61 - 70 of 120,345
Cover Image
Twitter for two : investigating the effects of dialogue with customers in social media
Colliander, Jonas; Dahlén, Micael; Modig, Erik - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 181-194
Persistent link: https://www.econbiz.de/10011342940
Cover Image
An empirical study to analyse consumer decision-making and their purchase intention towards products promoted via Internet marketing
Panda, Rajshree - In: International journal of collaborative enterprise : IJCEnt 4 (2014) 4, pp. 262-277
Persistent link: https://www.econbiz.de/10011346981
Cover Image
Gift or threat? : an examination of voice of the customer ; the case of MyStarbucksIdea.com
Lee, Hanjun; Han, JinYoung; Suh, Yongmoo - In: Electronic commerce research and applications 13 (2014) 3, pp. 205-219
Persistent link: https://www.econbiz.de/10011348322
Cover Image
The impacts of technological environments and co-creation experiences on customer participation
Zhang, Hong; Lu, Yaobin; Wang, Bin; Wu, Sibin - In: Information & management : the internat. journal of … 52 (2015) 4, pp. 468-482
Persistent link: https://www.econbiz.de/10011312048
Cover Image
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: International journal of business performance management 16 (2015) 2/3, pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Cover Image
Exploring antecedents of online group-buying : social commerce perspective
Lin, Cathy S.; Wu, Sheng - In: Human systems management : HSM 34 (2015) 2, pp. 133-147
Persistent link: https://www.econbiz.de/10011316590
Cover Image
Repurchase loyalty for customer social co-creation e-marketplaces
Kang, Ju-Young M. - In: Journal of fashion marketing and management 18 (2014) 4, pp. 452-464
Persistent link: https://www.econbiz.de/10010530878
Cover Image
Customer's perceived benefits of interacting in a virtual brand community in China
Wang, Yonggui; Chan, S Fiona; Yang, Zhilin - In: Journal of electronic commerce research : JECR 14 (2013) 1, pp. 49-66
Persistent link: https://www.econbiz.de/10009766323
Cover Image
The influences of social embeddedness and switching costs on blogger retention intention
Cheng, Hsiu-hua - In: Journal of electronic commerce research : JECR 14 (2013) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10009766328
Cover Image
Effects of companies' responses to consumer criticism in social media
Xia, Lan - In: International journal of electronic commerce : IJEC 17 (2012/13) 4, pp. 73-99
Persistent link: https://www.econbiz.de/10009767393