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The good, the bad and the ugly : dialogical ethics and market information
Kopf, Dennis A.; Boje, David M.; Torres, Ivonne M. - In: Journal of business ethics : JOBE 94 (2010), pp. 285-297
Persistent link: https://www.econbiz.de/10009126783
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What products can benefit from African American advertising appeals? : the moderating role of product involvement
Torres, Ivonne M.; Luna-Nevarez, Cuauhtemoc - In: Journal of current issues and research in advertising : … 33 (2012) 1, pp. 37-55
Persistent link: https://www.econbiz.de/10009671504
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Text message copy in print ads : a shrewd communicative strategy?
Sierra, Jeremy J.; Heiser, Robert S.; Torres, Ivonne M. - In: Journal of promotion management : JPM 18 (2012) 1, pp. 119-143
Persistent link: https://www.econbiz.de/10009535751
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Social media reviewing channels : the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction
Fazli-Salehi, Reza; Jahangard, Mahshid; Torres, Ivonne M.; … - In: Journal of consumer marketing 39 (2022) 2, pp. 242-253
Persistent link: https://www.econbiz.de/10013165335
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The impact of interpersonal traits (extraversion and agreeableness) on consumers' self-brand connection and communal-brand connection with anthropomorphized brands
Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: The journal of brand management : an international journal 29 (2022) 1, pp. 13-34
Persistent link: https://www.econbiz.de/10013170470
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Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza; Azadi, Mohammad; Torres, Ivonne M.; … - In: Journal of relationship marketing : innovations and … 20 (2021) 2, pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
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The role of self-construal and competitiveness in consumers' self-brand connection with domestic vs. foreign brands
Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: Journal of international consumer marketing 33 (2021) 3, pp. 319-337
Persistent link: https://www.econbiz.de/10012515192
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A sales approach to key account management (KAM) : toward a unified view of KAM deployment and operationalization
Fazli-Salehi, Reza; Torres, Ivonne M.; Zúñiga, Miguel … - In: Services marketing quarterly 42 (2021) 3/4, pp. 234-252
Persistent link: https://www.econbiz.de/10012650015
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Hierarchical relationships among brand equity dimensions : the mediating effects of brand trust and brand love
Madadi, Rozbeh; Torres, Ivonne M.; Zúñiga, Miguel Ángel - In: Services marketing quarterly 42 (2021) 1/2, pp. 74-92
Persistent link: https://www.econbiz.de/10012607284
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Multicultural advertising : the impact of consumers' self-concept clarity and materialism on self-brand connection and communal-brand connection
Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: Journal of business research : JBR 137 (2021), pp. 46-57
Persistent link: https://www.econbiz.de/10012665693